Thread: Hyundai Kia razume moč žal

Denar in opravičilo iti daleč, da ključnega pomena za zmanjšanje glavni vrsti nismo slišali veliko o tem v Evropi, ampak Hyundai in Kia imela krtačo z PR nesreča v ZDA ta mesec. Vendar pa se zdi, da uspelo vsebujejo veliko padavine z močjo hitro opravičilo in velikodušno odškodnine.
Začelo se je ko US Environmental Protection Agency dejal avtomobilsko industrijo je precenjena ekonomičnost porabe goriva veliko svojih vozil z 1-2mpg, povečal na 6mpg pretirano izjavo o Kia Soul. Kupci in komentatorji predvidljivo šel stratosferskega, zahtevne odgovore na laži, za vodje, da roll in, seveda, nadomestilo za vse od dodatno gorivo stroškov vrednosti poškodovanih preprodajo avtomobilov.
V celoti, približno eden od treh avtomobilov, prodanih v podjetja v zadnjih treh letih je bila prizadeta – 900.000 skupaj. Hyundai in Kia krivili postopkovne napake na skupnih preskusne postopke v Koreji za problem.
Odločilno je, čeprav so se odzvali hitro obtožbe. Opravičilo je bil izdan takoj. Nadomestilo programa izmislili z lastnikom izda darilo kartice, opravljanje plačil, ki temelji na koliko kilometrov so so usmerjene, cene goriva, kjer živijo in 15 odstotkov bonus reči žal. Te kartice bo obrezovalec za, dokler lastnik vozila.
Vrstici rumbles na, in obstajajo pravde neporavnanih, vendar odločilno lastniki se zdi, da so bila potešena manj kot mesec po zlomil zgodba. John Karfcek, Hyundai USAs šef, pravi povratne informacije kažejo 90 odstotkov lastnikov so zadovoljni z rezultatom podjetja, vendar je poudarja, da hes delajo na umiritev druge 10-odstotno. Prodajne napovedi za Hyundai ostanejo na poti; na nekatere avtomobile, je povpraševanje presega ponudbo.
Vse kar gre, ki kažejo, da je najboljši odgovor za večje podjetje v krizi je reči žal kakor hitro je mogoče, in kopati, kar lahko v vaše najgloblje žepi. Je izredno enostavna rešitev, ki zelo malo velikih korporacij, se zdi, da razumejo.

Cash and an apology go a long way to defusing a major row We havent heard much about it in Europe, but Hyundai and Kia have had a brush with PR disaster in the US this month. However, they appear to have managed to contain much of the fallout through the power of swift apology and generous compensation. 

It started when the US Environmental Protection Agency said the car makers had overstated the fuel economy of many of their vehicles by 1-2mpg, rising to a 6mpg over-statement on the Kia Soul. Buyers and commentators predictably went stratospheric, demanding answers to the lies, for heads to roll and, of course, compensation for everything from the extra fuel costs to damaged resale values of the cars. 

In total, around one in three cars sold by the firms in the past three years was affected – 900,000 in total. Hyundai and Kia blamed procedural errors at joint testing operations in Korea for the problem. 

Crucially, though, they reacted swiftly to the accusations. An apology was issued immediately. A compensation programme was devised, with owners issued with gift cards carrying a payment based on how many miles they have driven, the fuel price where they live and a 15 per cent bonus to say sorry. These cards will be topped up for as long as the owner has the vehicle. 

The row rumbles on, and there are lawsuits outstanding, but crucially owners seem to have been appeased less than a month after the story broke. John Karfcek, Hyundai USAs boss, says feedback suggests 90 per cent of owners are happy with the firms reaction, but he emphasises that hes working on appeasing the other 10 per cent. Sales predictions for Hyundai remain on course; on some cars, demand is outstripping supply. 

All of which goes to show that the best response for a major company in a crisis is to say sorry as fast as possible and dig as far as you can into your deepest pockets. It's a remarkably simple solution that very few major corporations appear to grasp.