Tråd: Renault Genoptager Levering Forsendelser Til Iranske Produktionslinjer

Efter en seks måneders selvvalgt pause, Renault begyndt shipping en meget lav lydstyrke af dele overland til Iran for køretøjet forsamling.
Over de sidste 10 dage, dele til Renault Tondar — varianten af Dacia Logan bygget og solgt af Iran Khodro — har gjort deres vej til iranske produktionslinjer overland fra Rumænien ved midlertidig lempelse af sanktionerne mod den iranske regering for deres atomare ambitioner. Ophævelse af sanktionerne forventes i øjeblikket at sidste seks måneder efter, at Teheran lovede at fryse nøglekomponenter i deres nukleare program, med samtaler forfaldsdato næste måned at træne en permanent aftale at geare ned sanktioner mod kantsten i Irans ovennævnte program.
For Renault og deres rivaler i Peugeot/PSA, den seks-måneders vindue er afgørende for at genopbygge deres forhold med deres partnere i Iran Khodro og Pars Khodro, samt at genvinde deres fodfæste på den persiske auto marked, før flere spillere - såsom General Motors - ind i rummet.
Ifølge Renaulter Asien-Pacific boss Giles Normand markerer vinduet mulighed for gradvis genstarte levering af reservedele til køretøjet produktion og flow af betalinger, at bemærke, at tingenes nuværende tilstand må forbedre synligt i Iran, så deres kunder føler, at deres land har været Derudover gennem en mangel på synlig ændring.
Den samlede produktion af køretøjer i Iran nåede op på 1. 6 millioner enheder i 2011, det år de sanktioner, der blev pålagt. Renault tabt 64,500 leverancer, som et resultat i 2013, hvilket er marginalt lagt en dæmper på den globale vækst til 2. 63 millioner enheder i alt. Med mulighed for 1 mio til 1. 5 millioner årligt salg på spil, Renault eller PSA kan få råd til endnu et tilbageskridt.

After a six-month self-imposed hiatus, Renault has begun shipping a very low volume of parts overland to Iran for vehicle assembly.
Over the past 10 days, parts for the Renault Tondar — the variant of the Dacia Logan built and sold by Iran Khodro — have made their way to Iranian production lines overland from Romania upon temporary easing of sanctions against the Iranian government for their nuclear ambitions. The lifting of sanctions is currently expected to last six months after Tehran pledged to freeze key components of their nuclear program, with talks due next month to work out a permanent deal to wind down sanctions in exchange for curbs in Irans aforementioned program.
For Renault and their rivals in Peugeot/PSA, the six-month window is crucial in rebuilding their relationships with their partners in Iran Khodro and Pars Khodro, as well as regaining their foothold on the Persian auto market before more players — such as General Motors — enter the room.
According to Renaults Asia-Pacific boss Giles Normand, the window marks an opportunity to gradually restart the supply of parts for vehicle production as well as flow of payments, noting that the current state of things must be allowed to improve visibly in Iran lest their customers feel their country has been short-changed through a lack of visible change.
Total production of vehicles in Iran peaked at 1. 6 million units in 2011, the year the sanctions were imposed. Renault lost 64,500 deliveries as a result in 2013, marginally dampening global growth to 2. 63 million units overall. With the possibility of 1 million to 1. 5 million annual sales at stake, Renault nor PSA can afford another setback.