Thread: Пежо 301 для таго, каб узначаліць сусветны рост

New budget saloon aims to reduce Peugeot's reliance on the faltering European market. Peugeots aggressive dash for sales outside Western Europe depends squarely on the success of its new middleweight Peugeot 301 saloon, according to its new brand CEO, 38-year-old Maxime Picat, who replaced the previous incumbent Vincent Rambaud in the autumn.
Стратных Peugeot, рэзкай крытыцы ў Францыі за залішнюю царкоўна-прыходскай, дасягаецца толькі 30 працэнтаў продажу ў незаходніх краінах у 2010 годзе. Але гэтая лічба ўзрасла да 42% у 2011 годзе, шмат у чым таму, што яго ўклад кітайскае сумеснае прадпрыемства з DongFeng Motor - led ў той час Picat, свабодна гаворыць на Кантонская дынамік.
With Picat now running the whole company, Peugeots target for sales outside the West is 50 per cent by 2015, and 60 per cent by 2020. The 301, a big-booted 4. 4metre long saloon based on a lengthened and widened 208 platform, will lead the expansion into Turkey, Central and Eastern Europe, Russia, Ukraine, the Middle East and some Latin American markets. Then, in a second phase, the car will be launched and later manufactured in China.
The new models four-door design is crucial to non-Western sales, Maxime Picat claims. Whereas in Europe only two per cent of new cars in this size class are saloons, they account for 74 per cent in the Middle East, 64 per cent in Asia and 50 per cent in both Eastern Europe and Africa, and the trend shows no sign of declining.