Tråd: Infiniti Træder F1

Infiniti ind F1 – nej, Nissan'er luksus division er ikke at bygge sin egen bil eller motoren. I stedet er det blevet en stor sponsor på Red Bull Racing team, der vandt formel én mesterskaber sidste år.

Som Infiniti udvides til oversøiske markeder regner virksomheden det fornuftigt at have en større tilstedeværelse i verdens mest populære motorsport serie.

Red Bull Racing vil fortsætte med at bruge Renault motorer og da Infiniti del Renault-Nissan Alliance oplægningsstøtte er logisk.

Kynikere vil hurtigt påpege, at Toyota og Honda trak fra F1, som de ikke har kunnet opnå stor succes og det blev for dyrt. Infinitis finansielle investeringer er dog utvivlsomt langt langt lavere.

Dens værd påpege at Toyota'er hovedsponsor var Panasonic og dets sponsorer fungerede godt. Som en sidebemærkning, jeg også dække kamera industrien, og det er en kendsgerning, at Panasonic gør langt bedre overrasket kamera salg i Europa end i U. S. desværre da F1 har samlet påvirkning i U. S. i form markedsføring Im ikke over de forskellige virkninger af Panasonics forbi F1 sponsorering.

Baseret på dette vil jeg forvente, Infiniti vil gøre sig godt med sit stærke samarbejde med Red Bull Racing, især i verden uden for U. S.

Infiniti enters F1 – no, Nissans luxury division is not building its own car or engine. Instead it has become a major sponsor of the Red Bull Racing team, which won the Formula One Championships last year.

As Infiniti expands into overseas markets the company reckons it makes sense to have a major presence in the worlds most popular motorsport series.

Red Bull Racing will continue to use Renault engines and since Infiniti is part of the Renault-Nissan alliance the tie-up is logical.

Cynics will quickly point out that Toyota and Honda withdrew from F1 as they were unable to achieve much success and it became too expensive. However, Infinitis financial investment is undoubtedly far far lower.

Its worth pointing out that Toyotas major sponsor was Panasonic and its sponsorship worked well. As an aside I also cover the camera industry and it is a fact that Panasonic is doing far better in camera sales in Europe than it is in the U. S. Sadly, since F1 has little overall impact in the U. S. in terms of marketing Im not surprised at the different impact of Panasonics past F1 sponsorship.

Based on this I expect Infiniti will do well with its strong association with Red Bull Racing, especially in the world outside of the U. S.