หัวข้อ: Infiniti ป้อน F1

แข่งกระทิงแดงจะยังคงใช้เครื่องยนต์เรโนลต์ และ Infiniti เป็น ส่วนหนึ่งของพันธมิตรเรโนลต์นิสสัน ท่าเป็นตรรกะ





ตามนี้ผมคาดว่า Infiniti จะทำดีกับความสัมพันธ์ที่แข็งแกร่งกับแดงวัวแข่ง โดยเฉพาะอย่างยิ่งในโลกภายนอกประเทศได้

Infiniti enters F1 – no, Nissans luxury division is not building its own car or engine. Instead it has become a major sponsor of the Red Bull Racing team, which won the Formula One Championships last year.

As Infiniti expands into overseas markets the company reckons it makes sense to have a major presence in the worlds most popular motorsport series.

Red Bull Racing will continue to use Renault engines and since Infiniti is part of the Renault-Nissan alliance the tie-up is logical.

Cynics will quickly point out that Toyota and Honda withdrew from F1 as they were unable to achieve much success and it became too expensive. However, Infinitis financial investment is undoubtedly far far lower.

Its worth pointing out that Toyotas major sponsor was Panasonic and its sponsorship worked well. As an aside I also cover the camera industry and it is a fact that Panasonic is doing far better in camera sales in Europe than it is in the U. S. Sadly, since F1 has little overall impact in the U. S. in terms of marketing Im not surprised at the different impact of Panasonics past F1 sponsorship.

Based on this I expect Infiniti will do well with its strong association with Red Bull Racing, especially in the world outside of the U. S.