The head of the British company told about the unusual difficulties in the implementation of the premium CD. Aston Martin has faced difficulties in implementing its compact premium Cygnet. As stated by the CEO Ulrich bez publication Autocar, sales are not as good as I would like. . . because the machine is not enough for all. "We can't ship as many vehicles as our customers want us to, we just don't have the opportunities," said Betz. While Betz noted that the increase in recognition model has become the key to growth. "We didn't spend millions on advertising Cygnet, so, of course, the promotion of the car took time," he said, adding that in the near future in Central London will open a new centre Cygnet, which should attract to the car for more attention. In addition, the head of Aston Martin did not agree with the criticism that the model of the CD has dealt a blow to the reputation of the manufacturer, because it was not a sports brand values. "I don't know, where does this criticism. This car is a real luxury, a great way to get around the city. Why do you Vantage to travel around London, if you can take Cygnet?", he said. Ulrich bez has also confirmed that the electric version of the Toyota iQ will have its analogue in the form of appropriate Aston Martin Cygnet, which will be the first electric car of this car brand.