当宝马早在 1994 年参与了火星车花了六年之前实现前方扭转品牌挑战的艰巨性。巴伐利亚人满口称之为英国病人没有丢德国医生没有诊断的弊病或交付一种治疗方法。是历史将要重演在瑞典吗? 我问这个,因为在过去的 14 天内两次萨博已暂停生产因为它未能支付关键供应商。水域所搅浑进一步与萨博即将辞职意外宣布尊重主席兼首席执行官,Jan 阿克? 琼森。这接踵而来的重新出现的俄罗斯亿万富翁,Vladimir 安东诺夫作为潜在救世主投资 $ 7100 万收购意图萨博 30%的股份。 安东诺夫,您可能还记得是为什么通用汽车拒绝出售萨博世爵财团,涉嫌非法交易,放在第一位直到他退出的主要原因。 把事情复杂化进一步所有权结构的任何变化已获准由瑞典国家债务办公室、 瑞典政府和欧洲的投资银行。 不要误会我的意思。作为一个证实的萨博球迷 — — 我可以算作 V4 96 完整与自由轮驱动和两门红色 99 涡轮在阿德考克稳定 — — 上一辆汽车,我仍然认为 Stig 让吉格斯是伟大的拉力赛车手之一,我想这个特质的品牌才能生存。 在新 9-5 发布的产品我建议给世爵的老板,维克多 · 穆勒大胆拉扯了关闭的交易收购萨博是方便一下。转身品牌是最难的部分。 他笑了,笑了,正如你期望他去。但这位荷兰的医生有必要的资金来挽救瑞典病人吗? 他可能会听从宝马错误在流浪者,但......,最后只有时间会告诉。 When BMW got involved with Rover back in 1994 it took six years before realizing the enormity of the challenge that lay ahead in turning the brand round. The Bavarians glibly called it The English Patient without conceding that the German doctors hadnt diagnosed the ills or delivered a cure. Is history about to repeat itself in Sweden? I ask this as twice in the past 14 days Saab has suspended production because it failed to pay key suppliers. The waters have muddied further with the unexpected announcement of the impending resignation of Saabs respected president and CEO, Jan Ake Jonsson. This was rapidly followed by the re-emergence of Russian billionaire, Vladimir Antonov as a potential saviour intent on investing $71 million to acquire a 30 percent stake in Saab. Antonov, you might recall was the main reason why GM refused to sell Saab to the Spyker consortium, over alleged illicit dealings, in the first place until he withdrew. To complicate matters further any change in ownership structure has to be approved by Swedens National Debt Office, the Swedish government and the European Investment Bank. Dont get me wrong. As a confirmed Saab fan – I can count a V4 96 complete with free-wheel drive and a two-door red 99 Turbo as previous cars in the Adcock stable – and I still think that Stig Blomqvist was one of the greatest rally drivers ever, I want this idiosyncratic brand to survive. On the new 9-5 launch I suggested to Spyker boss, Victor Muller who had audaciously pulled off the deal that buying Saab was the easy bit. Turning the brand round was the hard part. He smiled and laughed, as youd expect him to. But has this Dutch doctor got the wherewithal to save the Swedish patient? He might heed BMWs mistakes at Rover but, in the end…only time will tell.
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