Concern to invest 1.4 billion euros in the construction of two factories producing five new models based on the B-class. Hit the world market leader in luxury cars from BMW and break away from the tight coming Audi Daimler expects through the strengthening of positions in the compact class. After all, the sales growth of the concern recently noticeably inferior competitors. Mercedes-Benz range is traditionally strong in large business models and luxury, but in more mass segment position brand slabovata. With the development of compact genre, the company hopes, her projected new versions of B-class will return the leadership suite to 2020 year. On the basis of recently shown in Frankfurt kompaktvena line will be established, starting with hatchback and ending with crossover. Ten years ago, Mercedes-Benz sold at 233 000000 machines more than BMW, and 390 000000 more than Audi. Since then, the Bavarians and ingol′štadtcy sales increased five times faster rasslabivšegosâ leader. They quickly responded to the actively growing segment of compact crossovers, vigorously gaining fast, capacious markets of China and other Asian countries. Total: for eight months of the current year, global sales of Mercedes to lose 95 200 cars and BMW Audi-54 700. One of the reasons-Mercedes inferior competitors young buyers. For example, in the United States, the average age of the buyer of the car brand-54 year against 49 years at BMW and Audi have 48. It is with the task of rejuvenating the brand came Gorden Wagener, who became the youngest Chief Designer of the company for all its 125-year history.