Iħjut KIA tg hot fetħa biex tmexxi l-prestazzjoni tar-ras

Il-Kap Eżekuttiv tad-ditti Koreani jiżvela x-xewqa tiegħu li jniedi coupe ewlieni u karozzi sportivi biex jieħu l-immaġni tal-marki 'l quddiemDiversi karozzi sportivi u ta' prestazzjoni - inkluż coupe kbir u ewlieni fuq wara - jinsabu fuq l-aġenda Kias hekk kif il-kumpanija Koreana tfittex li tkompli tibni fuq l-immaġni tal-marka tagħha matul il-ftit snin li ġejjin.
Verżjoni ta 'prestazzjoni għolja tas-snin li ġejjin Kia Proceed tat-tieni ġenerazzjoni, li għamlet id-debutt tagħha fl-ispettaklu reċenti tal-mutur ta' Pariġi, diġà ġiet ikkonfermata għall-produzzjoni minn nofs is-sena d-dieħla.
Madankollu, Kia qed taħseb ukoll biex tieħu mudell ibbażat fuq id-disinjatur ewlieni Peter Schreyers kunċett ta 'coupe GT drive wara - li jidher fl-ispettaklu tal-mutur ta' Ġinevra tal-2011 - sal-produzzjoni.
Il-Viċi President u CEO Hyoung-Keun (Hank) Lee jgħid li l-kumpanija qed tħares serjament lejn il-bidla tal-GT f'realtà.
Fl-opinjoni tiegħi, karozza sportiva għandha tkun drive tar-rota ta 'wara, qal Lee. Meta kont Hyundai ippruvajna l-Coupe b'sewqan tar-roti ta 'quddiem. Kien meqjus bħala dehra sportiva, iżda d-driveability kienet differenti.
Għadna ma ddeċidejnajniex, imma għandna bżonn ċertu prodott biex ngħinu fl-immaġni tal-marka tagħna. Aħna ppruvajna ftit karozzi kunċettwali u sibna xi potenzjal fil-GT. Se nippruvaw koppja oħra fil-futur, nibdew minn Ġinevra s-sena d-dieħla, u nittestjaw il-midja u r-rispons tal-konsumatur qabel ma nagħżlu waħda. Lee qal li d-deċiżjoni se tittieħed fi żmien qasir.
Schreyer huwa ħerqan li jżid karozza sportiva żgħira u nimble mal-firxa Kias, simili fl-ispirtu jekk mhux dehra għall-Mazda MX-5. Lee ammetta li hemm potenzjal fl-idea, iżda li ma ttieħdu l-ebda deċiżjonijiet.
Il-prijorità bħalissa, huwa qal, hija li ġġib il-Hot Proceed - magħruf internament bħala HPV, iżda mistenni ħafna li jkun badged GT - fis-suq.
Se jkun imħaddem minn verżjoni 200bhp ta 'Hyundai-Kias T-GDi turbocharged 1. Magna tal-petrol ta '6 litri u se tiġi offruta b'għażla ta' trasmissjoni awtomatika ta 'sitt veloċitajiet manwali jew klaċċ doppju. Schreyer ta wkoll lill-fetħa sħuna ħarsa li tiddistingwiha mill-bqija tal-firxa ta 'Proceed bi tliet bibien, qal Lee.
Kia darba biss qabel dabbled li tagħmel karozzi sportivi. Fl-1997 xtrat id-drittijiet tad-disinn lill-Lotus Elan u bdiet ġirja ta 'produzzjoni fuq skala żgħira, b'waħda mill-magni tagħha stess minflok l-unità Isuzu oriġinali.
Sena wara, madankollu, Kia marret bust hekk kif l-ekonomiji tat-tigri tal-Asja waqgħu, u dan wassal għat-teħid minn Hyundai. Minn dakinhar, l-offerti tal-kumpaniji baqgħu sodi fuq id-dritta u d-dejqa.

Korean firms CEO reveals his desire to launch a flagship coupe and sports cars to take the brands image forwardSeveral sports and performance cars — including a large, flagship rear-drive coupe — are on Kias agenda as the Korean company seeks to continue building on its brand image over the next few years.
A high-performance version of next years second-generation Kia Proceed, which made its debut at the recent Paris motor show, has already been confirmed for production from the middle of next year.
However, Kia is also thinking about taking a model based on chief designer Peter Schreyers rear-drive GT coupe concept — seen at 2011 Geneva motor show — through to production.
Vice-chairman and CEO Hyoung-Keun (Hank) Lee says the company is seriously looking at turning the GT into reality.
In my opinion, a sports car should be rear-wheel drive, said Lee. When I was at Hyundai we tried the Coupe with front-wheel drive. It was considered sporty looking, but the driveability was different.
We havent decided yet, but we need a certain product to help with our brand image. We have tried a couple of concept cars and found some potential in the GT. We will try a couple more in the future, starting at Geneva next year, and test the media and consumer response before choosing one. Lee said the decision would be made in a short time.
Schreyer is keen on adding a small, nimble sports car to Kias range, similar in spirit if not appearance to the Mazda MX-5. Lee admitted there is potential in the idea, but that no decisions have been taken.
The priority at the moment, he said, is to bring the hot Proceed — known internally as HPV, but widely expected to be badged GT — to market.
It will be powered by a 200bhp version of Hyundai-Kias T-GDi turbocharged 1. 6-litre petrol engine and will be offered with a choice of six-speed manual or dual-clutch automatic transmissions. Schreyer has also given the hot hatch a look that sets it apart from the rest of the three-door Proceed range, said Lee.
Kia has only once previously dabbled with making sports cars. In 1997 it bought the design rights to the Lotus Elan and began a small-scale production run, with one of its own engines in place of the original Isuzu unit.
A year later, however, Kia went bust as Asias tiger economies collapsed, leading to the takeover by Hyundai. Since then, the companys offerings have stayed firmly on the straight and narrow.