Thread: LA motor show: i3 je BMW je najboljši električni ponuja še

BMW pravi svoje nove i3 koncept Coupe je predhodnik razširjeni line-up električne mobilnosti optionsThe Velika novica za BMW na avtomobilskem salonu v Los Angeles je najnovejše potisnite v svoj električni sem avto program. Weve videl limuzino BMW i3 in BMW i8 športni avto prej, ampak LA oznake na priznanje, ki sub-blagovno znamko potrebuje za rast.
Sinoči, BMW i3 koncept Coupe je pokazala v predogled dogodek v Beverly Hills. In smo bili prikazani avto je verjetno najbolj zanimiv od vseh je sem modeli. Prilije več slog in, kot sem načrt šef Benoit Jacob ga, več čustev v blagovno znamko.
I8 Spyder, ki tudi kasneje danes vidite na show, lahko avto, da dobi revije sprednji strani in bo avto, da mladostnik avto kupec jutri bo obesil na steno, vendar je avtomobilov kot i3 Coupe, ki so bolj verjetno, da zapustijo zainteresiranih strank, doseže za svoje denarnice.
Jacob je tudi predlagal, da majhen, mestni avto in na športnih dirkalnikov ne sme biti samo modeli i blagovne znamke bo micelij. Nomenklaturo glede zagotovo podpira to, kar omogoča nekaj manjši sedeti pod i3 obseg in število večjih, bolj praktične modelov nad njo.
Vendar ponujajo sub-i3 nujno ni avto. Jacob je dejal, sem ni le avtomobilske mobilnosti, in vse, kar je kick vzdolž skuterji za zaračunavanje infrastrukture je vse del i sanje.
Morda je večji vprašanje je, ali kupci želijo "rešitev", ali samo avto, da lahko narediš vse. Če je temu tako, potem morda čisto električni avtomobil je samo red herring; Minidiski trenutek, ki bo minila, ko nekaj bolj prožen prihaja skupaj.
Obseg tesnobe ne bo proč, in širjenje obsega polnili dokazuje, obstaja še en način. BMW razmisliti, tudi če je razredčen čisto sem blagovne znamke.

BMW says its new i3 Concept Coupe is a precursor to an expanded line-up of electric mobility optionsThe big news for BMW at the Los Angeles motor show is the latest push in its electric i car programme. Weve seen the BMW i3 hatchback and the BMW i8 sports car before, but LA marks an acknowledgment that the sub-brand needs to grow.
Last night, the BMW i3 Concept Coupe was revealed at a preview event in Beverly Hills. And the car we were shown is arguably the most interesting of all the i models. It injects more style and, as i design boss Benoit Jacob put it, more emotion into the brand.
The i8 Spyder, which well see later today at the show, may be the car that gets the magazine front pages and will be the car that the adolescent car buyer of tomorrow will hang on their wall, but it is cars like the i3 Coupe that are more likely to leave interested parties reaching for their wallets.
Jacob also suggested that a small, urban car and a sportscar may not be the only models the i brand will spawn. The nomenclature given certainly supports this, allowing for something smaller to sit below the i3 range, and a number of larger, more practical models above it.
But a sub-i3 offering may not necessarily be a car. Jacob said i isnt just about car mobility, and everything from kick-along scooters to charging infrastructure is all part of the i dream.
Perhaps the bigger question is whether buyers want a 'solution', or just a car that can do everything. If thats the case, then maybe a pure electric car is just a red herring; a Minidisc moment that will pass when something more flexible comes along.
Range anxiety isn't going away, and the proliferation of range extenders proves there is another way. BMW should consider it, even if it waters down the pure i brand.