BMW kaže da je novi i3 Concept Coupe prethodnik ekspandirane linije električne mobilnosti, velike vijesti za BMW u Los Angelesu su najnoviji pritisak u svom sustavu električnog i auta. Weve vidio BMW i3 hatchback i BMW I8 sportski automobil prije, ali LA označava priznanje da je sub-brand treba rasti. Prošle noći, BMW i3 Concept coupe je otkriven na događaju pretpregleda na Beverly Hillsu. A automobil koji smo pokazali je nedvojbeno najzanimljiviji od svih i modela. Ona uljeva više stila i, kao što sam dizajn šef Benoit Jacob ga staviti, više emocija u brand. I8 Spyder, koji dobro vidjeti kasnije danas u emisiji, može biti auto koji dobiva časopis naslovne stranice i da će biti automobil da je adolescent automobil kupac sutra će objesiti na svoj zid, ali to su automobili poput i3 Coupe koji su vjerojatnije da će ostaviti zainteresirane strane r eaching za svoje novčanike. Jacob je također predložio da mali, gradski automobil i hoću sportska kola ne mogu biti jedini modeli koje će brand biti. Nomenklatura daje sigurno podržava to, omogućujući nešto manje sjediti ispod i3 raspona, i niz većih, više praktičnih modela iznad njega. Ali pod-i3 ponuda možda ne mora biti auto. Jacob je rekao da se ne radi samo o mobilnosti automobila, i sve od razbijanjem scootersa za punjenje infrastrukture je sve dio snova. Možda je veće pitanje jesu li kupci žele ' rješenje ', ili samo automobil koji može učiniti sve. Ako je to slučaj, onda je možda čist električni auto samo crvena haringa; MiniDisc trenutak koji će proći kada dođe nešto fleksibilnije. Tjeskoba dometa neće nestati, a širenje ekstendera dometa dokazuje da postoji drugi način. BMW bi trebao uzeti u obzir, čak i ako je voda dolje čistu i brand. BMW says its new i3 Concept Coupe is a precursor to an expanded line-up of electric mobility optionsThe big news for BMW at the Los Angeles motor show is the latest push in its electric i car programme. Weve seen the BMW i3 hatchback and the BMW i8 sports car before, but LA marks an acknowledgment that the sub-brand needs to grow. Last night, the BMW i3 Concept Coupe was revealed at a preview event in Beverly Hills. And the car we were shown is arguably the most interesting of all the i models. It injects more style and, as i design boss Benoit Jacob put it, more emotion into the brand. The i8 Spyder, which well see later today at the show, may be the car that gets the magazine front pages and will be the car that the adolescent car buyer of tomorrow will hang on their wall, but it is cars like the i3 Coupe that are more likely to leave interested parties reaching for their wallets. Jacob also suggested that a small, urban car and a sportscar may not be the only models the i brand will spawn. The nomenclature given certainly supports this, allowing for something smaller to sit below the i3 range, and a number of larger, more practical models above it. But a sub-i3 offering may not necessarily be a car. Jacob said i isnt just about car mobility, and everything from kick-along scooters to charging infrastructure is all part of the i dream. Perhaps the bigger question is whether buyers want a 'solution', or just a car that can do everything. If thats the case, then maybe a pure electric car is just a red herring; a Minidisc moment that will pass when something more flexible comes along. Range anxiety isn't going away, and the proliferation of range extenders proves there is another way. BMW should consider it, even if it waters down the pure i brand.
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