Thread: BMW 4-seeria coupe: Miks praegu ja miks üldse?

BMW mudel line-up kasvab 2-seeria-ja 8-seeria. Kuid rohkem mudel nimetusi hea? BMW 4-seeria kaua kuulujutuga ja nüüd, kontseptsiooni moodustavad vähemalt, tema siin. Ja te võite rahulikult puhata et mõiste muutub reaalsuseks sama kindel, kuna talvel muutub järgmise aasta kevadel.
Aga miks nüüd, pärast nii paljusid aastaid kuulujutud, on BMW võtnud plunge ja vastu 4-seeria nimi? Üritusel käivitada Münchenis eile õhtul, oli selge, et liikuda võiks teha ainult koos õige auto marketing boss Ian Robertson. BMW 3-seeria kupeed alati tugevalt pärinevad salongis, kuid see aeg weve võtnud julge sammu poolest disaini, mis õigustab uue lähenemise, ütles ta. See on auto, mis seisab omal jõul.
Tegelikult plii disainer Adrian van Hooydonk ja tema meeskond alustas tööd auto enne nimevahetus oli kivisse raiutud, vaid konkreetne lühike projekteerimine auto all nad tahtsid, mitte 3 seeria sedaan spin-off. Olge julged, öeldi – ja otsustades mõiste, nad olid.
See vabadus anti, sest tuvastatavad kahe uksega kupeed äri puhul sai üha tugevam. Audi on lüpstakse selge eristamise nimel väga edukalt A5 ja BMW näeb selgelt meetme viilu suveks.
See ei tähendab hästi surudes hinnad üles kaugele üle 3-seeria coupe, ütles Robertson. Turu otsustab hindu, mitte meie, ja see on väga konkurentsivõimeline osa protsendilt mängida.
Robertson shrugged kõrvale ka puudutab teise nimesilt on teine võimalik allikas segadust ostjatele. Meie uuringud näitavad, see ei ole raske töö anda edasi, mida weve teinud, ütles ta. Ja hes võrdselt rahulik number "4" erinevates osades maailmas negatiivne varjund.
Ega see isu paarisarvuliste autod lõpeb siin. Robertson välja ei olnud töötatud, kuid ta on ka sirama oma silmaga; mis edu BMW 6-seeria ja usaldust ümbritseva uue 4-seeria, 2-seeria on kindel ja uus 8-seeria on sama hea kui välja logida.
Weve olnud palju paarisarvuliste autod meie minevik, ütles Robertson. Nii et selleks jälle ei oleks rikuvad meie ajalooga.
Nii et mida sa arvestama: on hea, liikuda rohkem nameplates?

BMW's model line-up will grow to include a 2-series and 8-series. But are more model designations a good thing?The BMW 4-series has long been rumoured and now, in concept form at least, its here. And you can rest easy that the concept will become reality as sure as winter turns to spring next year.
But why now, after so many years of rumours, has BMW taken the plunge and adopted the 4-series name? At the launch event in Munich last night, marketing boss Ian Robertson was clear that the move could only be made with the right car. BMW 3-series coupes have always been heavily derived from the saloon, but this time weve taken a bold step in terms of design that justifies the new approach, he said. This is a car that stands on its own merits.
In fact, chief designer Adrian van Hooydonk and his team started work on the car before the name change was set in stone, but under the specific brief of designing the car they wanted, not a 3-series saloon spin-off. Be bold, they were told – and judging by the concept, they were.
That freedom was given because the business case for identifiable two-door coupes has got ever stronger. Audi has milked a clear differentiation in name very successfully with the A5, and BMW clearly sees an opportunity for a slice of the action.
It doesnt mean well be pushing prices up a long way over the 3-series coupe, said Robertson. The market decides the prices, not us, and this is a very competitive section of the market to be playing in.
Robertson also shrugged aside concerns that another nameplate is another potential source of confusion for buyers. All our research suggests it wont be a difficult job to convey what weve done, he said. And hes equally calm about the negative connotations of the number '4' in various parts of the world.
Nor will this appetite for even-numbered cars end here. Robertson wasnt being drawn, but he did have a twinkle in his eye; with the success of the BMW 6-series and the confidence surrounding the new 4-series, a 2-series is a certainty and a new 8-series is as good as signed off.
Weve had plenty of even-numbered cars in our past, said Robertson. So to do so again wouldnt be breaking with our history.
So what do you reckon: is a move to more nameplates a good thing?