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Кожны гарыць жаданнем чытаць Акура сваіх апошніх абрадаў, але і ў Злучаных Штатах, ен здолеў абагнаць Audi last year. Despite having little to offer enthusiasts and traditional fans of the brand, the RDX and MDX are unqualified successes: the RDX outsells all of the small crossovers from Germanys luxury bands (Audi Q5, Mercedes-Бенц аўтамабіляў GLK і г. д.) пры вялікіх шматмерных выразаў перасягнуў толькі Лексус RX і Кадылак SRX адпаведна. Аж на Acura NSX можна расхвальвае як будучага брэнда, што яны сапраўды маглі стаяць, каб выкарыстоўваць яшчэ адзін кросовер, адзін, што слоты ніжэй ГЕКСАГЕНУ.
Acuras sales have been a roller coaster over the past decade. 2006 saw the beginning of a steep decline in sales, with Acura losing nearly half of its volume by 2009, going from 201,000 units annually to just over 105,000 in three years. In the throes of the financial crisis, Acura canned expensive projects like a front-engined, V10 NSX, a planned V8 and rear-drive platforms. There was even talk of shuttering the brand altogether.
Evidently, that didnt happen, and the brand managed to claw its way back. Last year, it sold 165,000 units, with the RDX and MDX accounting for 59 percent of the brands total volume. People are coming to Acura for the crossovers, not for the cars, though that picture should improve now that the RLX has replaced the RL and the moribund TL is on its way out.
Гэта не зменіць сітуацыю, гэтак жа як і Інтэграцыі ГС-Р пакланенне вернікам можа не спадабацца. Кроссоверы ўяўляюць сабой які расце сегмент, і, мабыць, адзіным светлым плямай ў падушаным глабальным аўтамабільным рынку. Нават у Еўропе, духоўным домам ўніверсалы, кроссоверы практычна адзіны сегмент, які не скарачаецца. Акура сама не сусветны брэнд, але на ключавых рынках канкуруе ў Паўночнай Амерыцы, Кітаі і Расіі – гэта кросовер з розуму, асабліва апошнія два, дзе дрэнныя дарогі дыктуюць больш высокі дарожны прасвет і высокае становішча кіравання і штучнай пазадарожнік прапорцыі ўсе пажаданыя рысы.
In America, CUVs are already eating into segments like mid-size and large sedans, while small crossovers like the Honda CR-V and Ford Escape are among the most popular light trucks. At the same time, premium small cars like the Mercedes-Benz CLA are gaining conquest sales from mainstream nameplates like the Honda Accord. It would be foolish to assume that the upcoming Mercedes-Benz GLA wont do the same with the CR-V, Escape and other larger, but comparably priced mainstream vehicles.
Acura is said to be working on a GLA-sized vehicle for the Chinese market, based on the Honda Vezel. From a business standpoint, theyd be foolish not to bring it here. Its hard to imagine it would fare worse than the awkwardly proportioned ILX, which hasnt been accepted by the market place, and will likely get its lunch eaten by the CLA.
When it comes to passenger cars, the European nameplates have Acura beaten lock, stock and barrel. But the crossover space is a different story, and its only going to grow further and further. A competitor to the GLA, the BMW X1 and an Audi Q3 could be a way for Acura to turn the ship around, adding volume for the brand while maximizing profit for the Fit/Vezel platform and preventing the European brands from owning that corner of the market.