Subiect: Renault Eyeing revenire la Iran atunci când ridicaţi-sancţiuni

Pentru ultimele câteva luni, sancţiuni împotriva Iranului pentru ambiţiile nucleare au marginalizat PSA si Renault de pe piata Persană. În spatele scenei, General Motors outmaneuvered PSA, în ciuda lor Alianţei o singură dată, permiţându-le să musculare drumul lor în aan emergente piaţă prin intermediul portiţă abuz şi o cantitate necunoscută de Camaros. Cu GM din drum, cu toate acestea, PSA ar fi acum liber să-şi recâştige picior de lor odată ce sancţiuni au fost ridicate.

La Forumul de economie mondial în Davos, Elveţia în această săptămână, Renault-Nissan CEO Carlos Ghosn a anunţat că Renault ar fi dispus să se întoarcă în Iran, odată ce sancţiuni au fost ridicate pentru a profita de potenţial de 50 la sută creştere în vânzări. În prezent, piaţa sancţionat reprezintă între 700.000 la 800.000 vehicule, dar ar putea exploda la între 1 milion si 1. 5 milioane de unităţi până la sfârşitul anului anii 2010 o dată piaţă este eliberat, care beneficiază atât Renault si PSA datorită popularităţii de branduri franceze în Iran.
La Tribune înapoi la sfârşitul lunii iulie 2013 — şi o dispoziţie prima jumătate de 698 milioane dolari care au contribuit la o treabă de 95 la sută din venitul net din Persană vânzări în aceeaşi perioadă.
Vehiculele vândute în Iran de Renault a constat din Dacia Logan variante construit la nivel local de kituri de componente într-un parteneriat cu producătorul local Rudi.

Nu că Teheranul este în aşteptare, desigur.

For the past few months, sanctions against Iran for their nuclear ambitions have sidelined PSA and Renault from the Persian market. Behind the scenes, General Motors outmaneuvered PSA despite their one-time alliance allowing them to muscle their way into aan emerging market via loophole abuse and an unknown quantity of Camaros. With GM out of the way, however, PSA would now be free to regain their footing once sanctions were lifted.
PSA wont be alone in the upcoming battle, of course, as their compatriots at Renault have plans to return to Iran to reclaim what was lost, and then some.
At the World Economics Forum in Davos, Switzerland this week, Renault-Nissan CEO Carlos Ghosn announced that Renault would be willing to return to Iran once sanctions were lifted so as to capitalize on the potential 50 percent growth in sales. Currently, the sanctioned market represents between 700,000 to 800,000 vehicles, but could explode to between 1 million and 1. 5 million units by the end of the 2010s once the market is freed, benefiting both Renault and PSA due to the popularity of French brands in Iran.
Renaults departure from the Iranian auto market early last year, was out of fear of non-compliance of the sanctions issued against Iran by the United States, consequences of which would have led to Nissan having a tough time as far as U. S. sales were concerned. The pullout cost Renault 64,500 units worth of sales in the nation — 40,000 less than predicted by French newspaper La Tribune back in late July 2013 — and a first-half provision of $698 million that contributed to a 95 percent plunge in net income from Persian sales in the same period.
The vehicles sold in Iran by Renault consisted of Dacia Logan variants built locally from component kits in a partnership with local manufacturer ICKO.
With the noted presence of Iranian President Hassan Rouhani at the annual Davos gathering, Ghosn is confident that the well-engaged discussions about resuming international ties between Iran and the West are a sign of good things to come for his company, and for all others waiting to stake a claim. Irans auto market is expected to explosively to 1 million units, or 50 percent larger than Australias own market, by 2020.
Not that Tehran is waiting, of course.