執行緒： 達契亞："我們不會折扣車"

雷諾預算品牌不會貿易為英國市場成功雷諾可能準備的達契亞，英國市場推出其無折扣校長，但作為高級公司官員警告這一周，羅馬尼亞預算品牌在我們的陳列室中永久的位置是不確定。
在國際新聞發佈新 Sandero 和 Sandero 梯級，回應魯棒性的銷售公司嚴格的 '優惠' 政策問題、 英國雷諾和達契亞代表發起了哲學模型將銷售和售價低清單-但絕對不低於慷慨激昂的辯護。
其背道而馳的方式很多卷品牌車銷往英國 — — 通過任一轉銷商或製造商資助的清單價格提供策略。其關鍵區段的達契亞品牌: 透明值為錢，說: 雷諾英國管理主任蒂埃裡-Sybord。我們不會殺死英國品牌。我相信在英國買家會回應買達契亞的簡單 — — 但如果我錯了，我們將只會拉出來。
英國推出的達契亞雷諾計畫是暫定的向可能受到全球成功的達契亞和壓力缺乏推車進入市場。在該國每雷諾轉銷商買了進達契亞的專營權，並將代表品牌要麼由專門品牌達契亞汽車展廳或與外部的達契亞框上角前院。
但汽車將不被保存在英國的股票 — — 每一個將為個別客戶訂貨與交貨時間的產品之間三-六個月預期。為此原因，和達契亞命令不會計算在轉銷商銷售獎金，一種交易有時會出現其他的品牌 — — 經常襲擊以交付與卷相關的銷售獎勵或管理供應 — — 不能成為必要。
它並不適合雷諾統治徹底對轉銷商應該怎麼賣 Dacias，和一位發言人承認，更富有地被裝備的汽車，這些轉銷商將有討價還價的餘地。但同一消息來源證實，轉銷商對入門級的訪問模型的邊緣是非常低 — — 有預謀的行動，激勵他們向上銷售。也有特殊的銷售獎勵，為五年和七年延保與出售的汽車。
英國雷諾的目標在 2013 年 — — 將等於只達到二萬輛，通過轉銷商網路將擴展到略低於 150 展廳本月銷售野心確保其達契亞品牌的英國新車市場的 1%。已有 1700年的除塵器的緊湊型 suv，將在右涖形式在印度欽奈雷諾-日產工廠已確認的訂單。在皮特什蒂，羅馬尼亞將興建 Sanderos 和 Sandero Stepways 的右座駕駛。

Renaults budget brand wont trade its no-discounts principals for UK market success Renault may be gearing up for the UK market launch of Dacia, but as senior company officials have warned this week, a permanent place for the Romanian budget brand in our showrooms is far from certain.
At the international press launch of the new Sandero and Sandero Stepway, in response to questions about the robustness of the firms strict 'no discounts' policy on sales, Renault UK and Dacia representatives launched an impassioned defence of a philosophy by which models will be marketed and sold at low list prices - but absolutely no lower.
Its a strategy that runs contrary to the way that many volume-brand cars are sold in Britain – through either dealer- or manufacturer-funded list price offers. Its a key part of the Dacia brand: transparent value-for-money, said Renault UK managing director Thierry Sybord. And we wont kill the brand for Britain. I believe that buyers in the UK will respond to the simplicity of buying a Dacia — but if Im wrong, we will just pull out.
Renaults plan for the UK rollout of Dacia is a tentative one, made possible by the global success of Dacia, and the lack of pressure to push cars into the market. Every Renault dealer in the country has bought into the Dacia franchise, and will represent the brand either by a specially branded Dacia Corner in their showrooms or with external Dacia Boxes on the forecourt.
But cars will not be kept in stock in the UK — every one will be the product of an individual customer order, with lead times of between three- and six months expected. For that reason, and because Dacia orders will not count towards dealer sales bonuses, the kind of deals sometimes seen with other brands – often struck to deliver volume-related sales rewards or to manage supply – wont be necessary.
It isnt for Renault to rule outright on how dealers should sell Dacias, and a spokesperson did admit that, with more richly equipped cars, those dealers will have a little bargaining room. But the same source confirmed that dealer margin on entry-level Access models is very low – a deliberate tactic to motivate them to up-sell. There are also special sales rewards for cars sold with extended five- and seven-year warranties.
Renault UK is aiming to secure one per cent of the UK new car market with its Dacia brand in 2013 – an ambition that will amount to selling just short of 20,000 cars, through a dealer network that will expand to just under 150 showrooms this month. There are already 1700 confirmed orders for the Duster compact SUV, which will be made in right-hand-drive form at Renault-Nissans Chennai plant, in India. Right-hand drive Sanderos and Sandero Stepways will be built in Pitesti, Romania.