Thread: LA motor show: zamujena priložnost

Če ste tekoč za začetek popolnoma nov avto, ne skrivati za steno precej classicsIts samo desni in pravilno, da dolgotrajnih blagovnih znamk pusto na svoje dediščine. Zgodovina prodaja avtomobilov, če se poveže z ljudmi.
Ford, Fiat, Mercedes in BMW vse naredili velik igra svoje modele yesteryear v prizadevanju, da bi prodajo. Mini je več dediščine kot večina, tudi če Issigonis era je zdaj več krajih odstranijo iz najnovejše modele.
Ampak blagovne znamke mora vprašati nekaj vedoželjnih vprašanj pri načrtovanju motor show stojalo, ki kažejo dediščine je vse imajo. Še posebej ko le mesecev prej navedena takrat prihodnjega MKZ kot Odrešenik blagovno znamko bori.
To znamko je Lincoln. Pol ducata Continentals in ima savno Zephyr ponosno sedel na luksuzni marques stati na LA motor show, kot lepo, kot so velike.
Nov model je bil skoraj popolnoma skrila v Zasjenčen steklen okvirček spominjalo drobne razstavni prostor. Vrata so zaseda Lincoln heavies.
Kot rezultat, nekaj avtomobilistične hacks vedele za avto, ki je prvi od štirih dodajo v prihodnjih letih. Še manj je pogled notranjost. Niti ne Autocars hlastač, Stan, bi ga ustrelil. Črn avto, v temnem prostoru, brez presledka avto prilegajo v svoj krajšava za odkritelj. Stolpcu palcev bo skoraj zagotovo se izmikajo.
Mi? Sem našel 1956 Continental MkII in 1961 Continental Sedan veliko bolj zanimivo.

If you're going to launch an all-new car, don't hide it behind a wall of pretty classicsIts only right and proper that long-established brands lean on their heritage. History sells cars if it connects with the people.
Ford, Fiat, Mercedes and BMW have all made a big play of their models of yesteryear in an effort to make sales. Mini has more heritage than most, even if the Issigonis era is now several places removed from the latest models.
But a brand needs to ask some searching questions when planning a motor show stand that suggest heritage is all they have. Particularly when just months earlier it cited the then-forthcoming MKZ as the saviour of the struggling brand.
That brand is Lincoln. Half a dozen Continentals and Zephyr Tourings sat proudly on the luxury marques stand at the LA motor show, as beautiful as they were large.
The new model was almost completely hidden from view in a tinted glass-walled box that resembled a tiny showroom. The doors were manned by Lincoln heavies.
As a result, few motoring hacks were aware of the car, which is the first of four to be introduced over the coming years. Even fewer took a look inside. Not even Autocars snapper, Stan, could shoot it. A black car, in a dark room, with no space to fit the car in his view finder. Column inches will almost certainly elude it.
Me? I found the 1956 Continental MkII and 1961 Continental Sedan far more interesting.