Thread: Fiat meni proračuna blagovne znamke tekmec Dacia

Sergio Marchionne potrjuje poceni Fiats se razpravlja. Fiat lahko začela blagovna znamka proračuna v plesni Dacia obstoječih avtomobilov se premikate naprej upmarket. Sergio Marchionne, šef Fiat, je potrdil, da je bil predmet odločitev razprave po uspehu romunskega podjetja.
Medtem ko back-to-osnove Fiat izdelek je bil predhoden predlagal, skrbi je nastala okoli donosnost tega projekta. Dacia je zdaj izkazal poceni ni treba pomeni majhnega dobička, in prihodnost tak avto se šteje veliko bolj resno.
500 In Panda obsegov bi še kot del Fiat line-up, vendar z več nagrada račun za njihovo razlikovanje od cenejših modelov.
Različni blagovno znamko, kot so Renault, Dacia in Nissan je Datsun, bi predstavil tudi utilitaristične Fiat. Imena, za katere doslej vključujejo Innocenti, italijansko podjetje kupilo Fiat v 1990 in najbolj znan za Bertone-styled Mini 1974.
Vse sub-blagovne znamke avtomobilov Fiat bi zgradili zunaj Evrope zagotoviti a pritličen drobnoprodajna cena, avtomobilske novice Evropi poročali.

Sergio Marchionne confirms low-cost Fiats are being discussed. Fiat could launch a budget brand in the mould of Dacia as its existing cars move further upmarket. Sergio Marchionne, boss of Fiat, has confirmed that the decision was being debated following the success of the Romanian firm.
Whilst a back-to-basics Fiat product had been previoulsy suggested, concerns had arisen around the profitability of such a project. Dacia has now proved low cost needn't mean low-profit, and the future of such a car is being considered much more seriously.
The 500 and Panda ranges would continue as part of the Fiat line-up, but with a more premium billing to differentiate them from cheaper models.
A distinct brand name, like Renault's Dacia and Nissan's Datsun, would also be introduced to the utilitarian Fiat. Names considered thus far include Innocenti, the Italian firm bought by Fiat in 1990 and best known for the Bertone-styled Mini of 1974.
Any Fiat sub-brand cars would be built outside of Europe to ensure a low retail price, Automotive News Europe reported.