Thread: Fiat smatra da je proračun brand rival Dacia

Sergio Marchionne confirms low-cost Fiats are being discussed. Fiat could launch a budget brand in the mould of Dacia as its existing cars move further upmarket. Sergio Marchionne, boss of Fiat, has confirmed that the decision was being debated following the success of the Romanian firm.
Iako je fiat proizvod koji se vratio na osnove bio prednaseljen, pojavila se zabrinutost u pogledu profitabilnosti takvog projekta. Dacia je sada dokazala da niska cijena ne mora značiti nisku dobit, a budućnost takvog automobila razmatra se mnogo ozbiljnije.
The 500 Panda and ranges would continue as part of the Fiat line-up, but with a more premium naplate to differentiate them from cheaper models.
Poseban naziv marke, poput Renaultove Dacije i Nissanovog Datsuna, također bi se upoznao s utilitarnim Fiatom. Imena koja se do sada razmatraju uključuju Innocenti, talijansku tvrtku koju je Fiat kupio 1990. godine i najpoznatiju po Miniju u stilu Bertonea iz 1974. godine.
Any Fiat sub-brand cars would be built outside of Europe to ensure a low retail price, Automotive News Europe reported.