Mae pennaeth byd-eang Jaguar yn awgrymu y bydd salŵn babanod yn cael blaenoriaeth dros y croesdroadA llai o salŵn i ail-greu'r gyfres BMW 3 yn fwy o flaenoriaeth yn Jaguar na datblygu cyfarwyddwr brand byd-eang, Adrian Hallmark, wedi awgrymu. Er bod y farchnad SUV yn tyfu, mae'r farchnad salŵn yn dal i fod ddwywaith y maint, yn enwedig yn yr Unol Daleithiau, meddai Hallmark. Byddai croesi yn gwneud mwy o sŵn i ni na salŵn, ond mae gennym SUVs eisoes yn y cwmni ac nid ydym ar frys i ychwanegu at hynny. Efallai na fyddwch yn gwneud cymaint o elw ar salŵn na SUV, ond nid ydych yn disgwyl i Audi roi'r gorau i wneud yr A4. Tynnodd Hallmark sylw hefyd at y strategaeth lwyddiannus yr oedd BMW, Audi a Mercedes wedi'i gwneud o ehangu apêl a phroffidioldeb eu llinellau salŵn staple gyda'r cwpl, cabriolet ac amrywiolion ystadau, yn ogystal ag ystod eang o bwerau. Rhaid ichi fod yn hyblyg yn y segment hwnnw, ychwanegodd. Jaguar's global boss hints that baby saloon will take priority over upcoming crossoverA smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted. Even though the SUV market is growing, the saloon market is still twice the size, especially in the US, said Hallmark. A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we're not in a rush to add to that. You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4. Hallmark also pointed out the successful strategy the likes of BMW, Audi and Mercedes had made of expanding the appeal and profitability of their staple saloon line-ups with coupe, cabriolet and estate variants, as well as a wide range of powertrains. You have got to be flexible in that segment, he added.
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