Jaguar's global boss hints that baby saloon will take priority over upcoming crossoverA smaller saloon to rival the BMW 3-series is a veći priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted. Even though the SUV market is growing, the saloon market is still twice the size, especially in the US, said Hallmark. A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we ' re not in a rush to add to that. You might not make as much profit on a saloon than an SUV, but you don ' t expect the likes of Audi stop making the A4. Hallmark also pointed out the successful strategy the likes of BMW, Audi i Mercedes had made of expanding the appeal and profitability of their staple saloon line-up with coupe, cabriolet estate and variants, as well as a wide range of powertrains. You have got to be flexible in that segment, he added.
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