50,000 銷售每年 — — 瑪莎拉蒂總體規劃行得通嗎?

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瑪莎拉蒂老闆 (a) 或 (b) 爆炸與他們的計畫，到 2015 年銷售 5 萬輛汽車一年的錢?進行了討論。作為一個可以記住瑪莎拉蒂被所有的人但死去、 被安葬在 1990 年代初，我發現它很難得到我腦袋周圍的瑪莎拉蒂的想法轉移 5 年萬輛汽車，到 2015 年。然而，如果你看看業務案例與任何定罪，它實際上開始有意義。
為什麼呢?因為目標瑪莎拉蒂設置本身並不是，事實上，所有的野心。到 2015 年瑪莎拉蒂將有以下型號發售，全球各地: 最新的瑪莎拉蒂，稱為吉卜力，保時捷卡宴競爭對手萊萬特加上，我們現在叫堅定地相信，基於即將舉行的阿爾法羅密歐 4 C 中置引擎保時捷 911 競爭對手的新寶馬 5 系列競爭對手可能會或可能不被稱為 GranSport。
即使在 2015 年之前顯示水平線開始非常重視中國市場，這意味著瑪莎拉蒂將有四個明顯分離模型呼籲，所有這些都將是清新，以及在設計上訴新鋪設的雪走到 2015 年，所有這些都將有可能做得更好。
瑪莎拉蒂幾乎被保證成功的中國，已經是瑪莎拉蒂第二大市場，僅次於北美地區。吉卜力，另一方面，註定要在北美也開始做，可能甚至在中國，上訴也開始，如果平均中國司機口味稍微轉向並不總是 100 英尺長的汽車。
但它是肯定有的最大潛力端蘋果車和提供最佳結果的瑪莎拉蒂，不只是在美國，而是全球，尤其是在中東地區的萊萬特 SUV。那是不用說的多醞釀中置引擎跑車，這有可能掐銷售不只是從低等級的義大利的法拉利 458 競技場但從保時捷 911 市場以及較高的一端。
根據出售 50,000 瑪莎拉蒂哪，哈拉爾德 J Westers 計畫，到 2015 年每 12 個月的聲音誇張一點都不喜歡。把它放這種方式，他對我說新瑪莎拉蒂發佈會上星期。如果我們不能成功，生病失去我的工作。也絕對沒有做那件事。
那麼你覺得如何?是他，是他們 (菲亞特黃銅) 迷惑在他們打算增加瑪莎拉蒂輸出 10 倍時，在歐洲至少，結束的開始感覺就像它可能就在下一個轉角一次嗎?
或沒有道理一樣給你，它不會對我來說，試圖做某事如此大膽，正是在這個時間點嗎？

Are Maseratis bosses (a) deluded or (b) bang on the money with their plans to sell 50,000 cars a year by 2015? Discuss…As someone who can remember Maserati being all but dead and buried in the early 1990s, I find it quite hard to get my head around the idea of Maserati shifting 50,000 cars a year by 2015. However, if you look at the business case with any conviction, it actually begins to make sense.
Why? Because the targets Maserati is setting itself arent, in fact, all that ambitious. By 2015 Maserati will have the following models on sale across the globe: the latest Quattroporte, a new BMW 5-series rival called the Ghibli, a Porsche Cayenne rival called the Levante plus, we now firmly believe, a mid-engined Porsche 911 rival based on the forthcoming Alfa Romeo 4C, which may or may not be called the GranSport.
Even if the much-valued Chinese market begins to flatline before 2015, this means Maserati will have four distinctly separate models to call upon, all of which will be as fresh as newly laid snow in terms of design appeal come 2015, and all of which will have the potential to do well.
The Quattroporte is virtually guaranteed to succeed in China, which is already Maseratis second-biggest market after North America. The Ghibli, on the other hand, is bound to do well in North America to begin with and could even begin to appeal in China, too, if the average Chinese drivers tastes shift slightly toward cars that arent always 100 feet long.
But its the Levante SUV that surely has the most potential to up-end the apple cart and deliver the best results for Maserati, not just in the United States but globally and especially in the Middle East. And thats to say nothing of the much-mooted mid-engined sports car, which has the potential to pinch sales not just from the lower ranks of the Ferrari 458 Italia arena but from the higher end of the Porsche 911 market as well.
In light of which, Harald J Westers plan to sell 50,000 Maseratis every 12 months by 2015 doesnt sound like hyperbole at all. Put it this way, he said to me at the launch of the new Quattroporte last week. If we dont succeed, Ill lose my job. And I have absolutely no intention of doing that.
So what do you think? Is he, are they (the Fiat brass) deluded in their intentions to increase Maseratis output tenfold at a time when, in Europe at least, the beginning of the end feels like it might be just around the next corner?
Or does it make as much sense to you as it does to me, attempting to do something so bold, precisely at this point in time?