捷豹仍有望实现增长

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F 型标记开始的第 ' 三阶段' 的捷豹的增长战略捷豹现已进入第三阶段的三个在其全球品牌总监阿德里安 · 霍尔马克的增长战略，包括新的模式和替换为其现有阵容的一个阶段。
霍尔马克说： 第一阶段 — — XK、 XF 和许继正在为他们的前辈这种激进的替换和在市场上提供不同的东西 — — 采取下福特所有权。
第二步增加的这些模型缩小的动力、 全轮驱动与不同 bodystyles，现已完成一个阶段的诉求。
阶段三说 ︰ 的标志是以更换铭牌，并向其中添加。F 型是第一个非最后一次。标志将不绘制特定未来型号或 bodystyles，但被录取的低段是我们得去的地方。
在积极风暴的风眼那一刻，他说，法国最近动力传动系统和 bodystle 增补 XF 和 XJ 的阵容。未来六个月，好退出风暴之眼，我们必须提供数万人更多的汽车。
捷豹大约 50000 个单位去年销售额，和它只覆盖 25%的溢价市场，其阵容。霍尔马克说，与新的四缸汽油和柴油发动机，新的 3。0 升 V6 汽油发动机和全轮驱动可选，XF Sportbrake 和 F 型，其市场覆盖面已达 48%。第二班已经被添加到城堡西布朗维奇以应付增加的需求。
这不会相当两倍销售，但它显示规模的潜力 [以其现有的模式]，他补充说。它需要五年最低为地面上的新产品，所以我们看看我们可以做些什么来填补我们现有阵容存在巨大缺口。

F-type marks the start of 'phase three' of Jaguar's growth strategy Jaguar is now entering the third stage of three in its growth strategy according to global brand director Adrian Hallmark, a phase that includes new models and replacements for its existing line-up.
The first stage – the XK, XF and XJ being such radical replacements for their predecessors and offering something different in the marketplace – was taken under Ford ownership, said Hallmark.
The second step was increasing the appeal of these models with downsized powertrains, all-wheel drive and different bodystyles, a stage thats now complete.
Phase three said Hallmark was to replace nameplates and to add to them. The F-type is the first not the last. Hallmark would not be drawn on specific future models or bodystyles, but admitted lower segments are where weve got to go.
Were in the eye of a positive storm at the moment, he said in reference to recent drivetrain and bodystle additions to the XF and XJ line-ups. Well be exiting the eye of the storm over the next six months, and we have to deliver tens of thousands more cars.
Jaguar sales were around 50,000 units last year, and it only covered 25 per cent of the premium market with its line-up. Hallmark said that, with new four-cylinder petrol and diesel engines, a new 3. 0-litre V6 petrol engine with all-wheel drive optional, the XF Sportbrake and the F-type, its market coverage was now up to 48 per cent. A second shift has been added to Castle Bromwich to cope with the added demand.
This wont quite double sales, but it shows the scale of potential [with its existing models], he added. It takes five years minimum for a ground-up new product, so weve looked at what we can do to fill the massive gaps in our existing line-ups.