Benang Media sosial untuk SPUR pembangunan Nissan

Media sosial telah memberikan Nissan lebih kebebasan untuk mencuba idea-idea baru dan telah mengukuhkan kuasa jenamanya, menurut bos kanan Media sosial adalah untuk menjadi alat penyelidikan teras dalam pembangunan model Nissan masa depan, menurut ketua sukan permotoran firma itu Jerry Hardcastle.
Firma itu menyedari kuasa media sosial melalui pelancaran Juke R, menurut Hardcastle, sesuatu yang kemudiannya memberikan firma itu rasa kebebasan baru untuk menguji reaksi tema reka bentuk terkini, niche pasaran dan teknologi baru. Contoh terbaru ialah konsep IDx Freeflow, IDx Nismo dan Bladeglider.
Nissan melancarkan Juke R kepada orang ramai melalui video YouTube, tetapi terkejut dengan reaksi orang ramai. Juke R membolehkan kami lebih memahami dan menghargai jenama itu, dan yang penting mengumpulkan maklum balas dengan cepat, kata Hardcastle.
Adalah penting, menurut Hardcastle, untuk mengikuti perkembangan keseronokan yang dihasilkan melalui produk baru. Juke R bertanggungjawab secara langsung untuk versi pengeluaran Juke Nismo. Juke R membawa kepada merealisasikan jenama yang kuat dan mampu mengubah persepsi.
Beliau berkata projek Nissan berfungsi dengan baik apabila pasukan kejuruteraan dan pembangunan produk bekerjasama dengan mereka yang terbaik untuk mencipta cerita di sekelilingnya.
Juke R dibangunkan hasil daripada projek skunkworks, katanya, dan tidak akan pernah muncul tanpa cerita dicipta di sekelilingnya dan dikongsi di YouTube.
Kesedaran kuasa jenama Nissans disuarakan oleh bos pemasaran UK, Guillaume Masurel. Beliau berkata Nissan mesti terus menyampaikan moto inovasinya yang mengujakan, yang akan terus membina jenama itu menjadikannya lebih baik untuk kembali ke tengah-tengah segmen tradisional.
Beliau berkata pada tahun 2007, apabila Qashqai generasi pertama dilancarkan, status Nissan sebagai jenama pencabar bermakna ia lebih sukar untuk bersaing dalam pasaran yang kompetitif, seperti kelas hatchback segmen C.
Buktinya, katanya, boleh dilihat dalam Nissan Note generasi kedua, yang telah berkembang daripada MPV segmen B kepada hatchback segmen B tradisional.

Social media has given Nissan more freedom to try new ideas and has reinforced the power of its brand, according to a senior boss Social media is to become a core research tool in the development of future Nissan models, according to the firm's motorsport chief Jerry Hardcastle.
The firm realised the power of social media through the launch of the Juke R, according to Hardcastle, something which has subsequently given the firm a new sense of freedom to test reaction its latest design themes, market niches and new technology. The most recent examples were the IDx Freeflow, IDx Nismo and Bladeglider concepts.
Nissan launched the Juke R to the public through a YouTube video, but were taken aback by public reaction. The Juke R allowed us to better understand and appreciate the brand, and importantly gather feedback quickly, said Hardcastle.
It is important, according to Hardcastle, to follow up on the excitement generated through new product. The Juke R was directly responsible for production versions of the Juke Nismo. The Juke R led to a realisation of a strong brand and was able to change perceptions.
He said that Nissan projects work best when the engineering and product development teams work with those best placed to create a story around it.
The Juke R was developed as a result of a skunkworks project, he added, and would have never emerged without a story being created around it and shared on YouTube.
The realisation of the power of Nissans brand was echoed by UK marketing boss, Guillaume Masurel. He said that Nissan must continue to deliver on its motto of innovation that excites, which will continue to build the brand leaving it better placed to return to the heart of traditional segments.
He said that in 2007, when the first-generation Qashqai was launched, Nissans status as a challenger brand meant that it was harder for it to compete in competitive markets, such as the C-segment hatchback class.
Evidence of this, he says, can be seen in the second-generation Nissan Note, which has evolved from B-segment MPV to a traditional B-segment hatchback.