Thread: BMW in Peugeot EV Joint Venture

V nadaljnje znak stisko in bolj realistično krat v avtomobilski industriji, Germanys BMW in Frances PSA Peugeot Citroen je pospešila njihovo moč vlak sodelovanje, združevanje virov za hibridni in električni avtomobili. Dva že imata motorje, Mini in Peugeot-Citroen modelov.

Par nameravajo ustvariti skupni sklop sestavnih delov za vozila elektrifikacije, vključno z baterijami, motorji in generatorji, močnostne elektronike in polnilniki in programske opreme, potrebne za vodenje hibridnih sistemov.

Dveh proizvajalcev oktobra lani, ki envisions 50/50 podjetja, ki se imenuje BMW Peugeot Citroen, ki bo opremljanje vozil od leta 2014 je bil podpisan memorandum o soglasju. Izvršni bo Wolfgang Güllich, vodja BMWs nakup strategije.

Na površini, to morda zdi, da je pragmatičen odločitev, ki temelji na čisti poslovne strategije, vendar je tam bolj za to kot izpolnjuje oči?

Pred finančni globalni zlom nekaj let nazaj, da potiska avtomobilske industrije na robu, prišlo je špekulacij v Evropi, da so privabljanju velik OEMs všeč biti VAG nezaželeno, jim obresti od corporate plenilcem, ki bi lahko videli dobiček v prevzemu, pravijo VAG in nato Rasturanje skupini prodati sestavnih delov za mogočno dobiček.

Zdaj, PSA in BMW so družinski lasti podjetij in sedanja generacija je vesel, da ohrani dinastije kontrolnik. Toda kaj za prihodnje generacije, morda želijo prodajati družine srebra in teči, uživajo dobička?

Evropi dobro ki idejo licenčnin z uporabo zakonske zveze za cement zavezništev prepreči pri prevzemu neprijazno tekmeci.

Ta drugo poroko med odločanje PSA in BMW družine lahko sredstvo za preprečevanje, da se dogaja?

In a further sign of the straitened and more realistic times in the automotive industry, Germanys BMW and Frances PSA Peugeot Citroen has furthered their power train collaboration to pool resources for hybrid and electric cars. The two already share engines used in the Mini and Peugeot-Citroen models.

The pair intend to create a shared set of components for vehicle electrification including batteries, motors and generators, power electronics and chargers and the software required to run hybrid systems.

A memorandum of understanding was signed by the two manufacturers last October that envisions the 50/50 business, called BMW Peugeot Citroen, that will be equipping vehicles from 2014. Chief executive will be Wolfgang Güllich, BMWs head of purchasing strategy.

On the surface this might appear to be a pragmatic decision based on pure business strategy, but is there more to this than meets the eye?

Prior to the financial global meltdown a few years back that pushed the motor industry to the brink, there was speculation in Europe that the big OEMs like VAG were attracting unwelcome, to them, interest from corporate raiders who could see the profits in taking over, say VAG, and then splitting up the group to sell off constituent parts for a mighty profit.

Now, both PSA and BMW are family owned businesses and the current generation is happy to maintain that dynastic control. But what of future generations, might they want to sell the family silver and run, enjoying the profits?

Europe is well used to the idea of royalty using marriage to cement alliances to prevent take over by unfriendly rivals.

Could this second marriage between the ruling PSA and BMW families be a means of preventing that happening?