In Woking are you planning to release a cheaper model fresh 540C , which opened the budget range of McLaren Sports Series, and thus to invade the mass market — such details bummed our colleagues from The Truth About Cars, speaking with the head of Department on communications firm Bruce Wayne.
According to a top Manager, McLaren is not interested in mass models primarily because the company's customers are accustomed to getting an exclusive product, and such a move can greatly affect the brand image. At the same time to release a new product much cheaper 540C (almost €170 000) and her fellow future is almost impossible due to the expensive carbon elements — for example, corporate monocoque McLaren.
Thus in Woking't forget about other financial issues (such as increasing profit, yeah) and we intend to significantly increase the volume of sales in last year the company sold around 1,400 copies, while the desired volume is 4000 cars (and then it will act budget Sports Series). This, by the way, the maximum possible loading of the plant of the company, but the enterprise extensions or construction of new Brits don't plan.
Well, we will not see the sportsedan or, God forbid, crossover McLaren. And well.