LA motor show: zeleni poganjki rasti v ZDA

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V svojem nagovoru na začetku Los Angeles motornih kažejo, Toyota je šef prodaje ZDA, Jim Lentz, poroča, da na domačem trgu išče upIts uradni: ameriški avtomobilski trg je nazaj, in dali neke vrste prodaji da proizvajalci z rezek prisotnost v ZDA lahko začnete dobili razdražiti približno še enkrat.
V uvodnem govoru keynote v Los Angeles, motor show danes zjutraj, Jim Lentz, predsednik od sales za Toyota Ameriko, pokazala, da trg ZDA je verjetno vredno 14. 3.000.000 prodaje letos, do 1. 5 milijonov lani. Ta pospešek je nadaljevalo tudi s prodajo svojih najboljših 16 milijonov v treh letih.
To zaupanje stoji v ostrem nasprotju, da je nadaljevanje in poglabljanje pomisleke glede na evropskem trgu, in skrbi sufler kitajski upočasnitvi rasti, čeprav za zgolj predvidene za osem odstotkov na leto.
V primeru ZDA je poganja treh dejavnikov, po Lentz. Eno, je tam Ugušen povpraševanja po novih avtomobilih, s povprečno starostjo avtomobilov na cestah Americas hitting rekordno 11 let. Dva, avto posojila so zdaj na voljo na snemanje nizke stopnje. In tri, raziskave, podatki kažejo, da cele generacije enkrat obremenjevati s študentskih posojil in visoka stopnja brezposelnosti je zdaj pojavljajo, finančno močnejša in poželjiv za osebni promet.
Za avtomobilsko industrijo z močno prisotnost v ZDA, vse to je odlična novica, kot je bila rast na Kitajskem za oblikovalce, ki opravljajo tudi tam. Toda prav tako je treba opozoriti na previdnost, ker proizvajalci še vedno zakoreninjeni v Evropi le položaj šele tekoč pogledati bleaker.
Ob opore v čim več raznolikih gospodarstva še nikoli ni bilo bolj pomembno kot sedaj. Vprašajte Ford, ki je naslonjena na ZDA in azijskih uspeh, ali Fiat, ki je vedno bolj hvaležni za svoj delež Chrysler.
Raznolikost je ključna- in oblikovalci brez, ali preveč močno vlagala v Evropi, so na tleh vse bolj nevarno kot razcvetu trgih drugje omogočajo njihovi konkurenti za reinvestiranje hitreje in močneje, in potisnite vrzel med bogatimi in imeti nots večji.

In his keynote speech at the start of the Los Angeles motor show, Toyota's US sales boss, Jim Lentz, reported that the domestic market is looking upIts official: the American car market is back, and delivering the sort of sales figures that manufacturers with a keen presence in the US can start getting excited about again.
In the opening keynote speech to the Los Angeles motor show this morning, Jim Lentz, president of sales for Toyota America, revealed that the US market is likely to be worth 14. 3 million sales this year, up 1. 5 million on last year. That acceleration is likely to continue, too, with sales back to their best of 16 million within three years.
This confidence stands in stark contrast to the continuing and deepening concerns regarding the European market, and worries prompted by the Chinese slowdown, albeit to a mere predicted growth rate of eight per cent a year.
The US case is driven by three factors, according to Lentz. One, there's pent-up demand for new cars, with the average age of cars on Americas roads hitting an all-time high of 11 years. Two, car loans are now available at record low rates. And three, survey data suggests that a whole generation once saddled by student loans and high unemployment is now emerging, financially stronger and eager for personal transport.
For car makers with a strong presence in the US, all this is great news, just as the growth in China has been for makers performing well there. But there should also be a note of caution, because for the manufacturers still rooted in Europe only, the situation is only going to look bleaker.
Having footholds in as many diverse economies has never been more important than now. Ask Ford, which is leaning on its US and Asian success, or Fiat, which is ever more thankful for its Chrysler share.
Diversity is key – and the makers without it, or too heavily invested in Europe, are on ever more shaky ground as booming markets elsewhere allow their competitors to reinvest faster and harder, and push the gap between the haves and the have nots ever wider.