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While the Green Bay Packersa i Pittsburgh Steelers fight to take home the Vince Lombardi trophy during the 2011 Super Bowl, an even more eklektik cast of characters – including aliens, police, and Poseidon – will be fighting to get their hands on a new Kia Optima sedan. Set to air during the first quarter of Super Bowl XLV, the 60 second commercial marks Kias second visit to the big show. The spot is titled One Epic Ride and from the description, it sounds as though the Korean automaker went into creative hyper-drive to make it memorable.

According to Kia, the main point of the ad campaign involves the extreme štednje people (or other-worldly bića) will go to get the new Optima sedan. We admit the totally redesigned Optima is a class act and one of the best looking family sedans in the market. Whether the cars fine attributes enough to prove tempt a police direktor and an international villain to aliens and an ancient načelnik, well, lets say that the end result should be entertaining.

Kia also plans to use the commercial to give away five new Optimas in its One Epic Contest. Potrošači will be given a series of puzzles, with clues provided in a variety of social media outlets before and during the Super Bowl – the fifth and final clue will be provided during the commercial itself. And beginning February 4, Kia will allow consumers to download a $25 Visa pre-paid kartica test-drive voucher at the companys website. The card is redeemable after test driving a 2011 Optima.
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