Mae'r math o F yn nodi dechrau 'cam tri' strategaeth twf Jaguar Mae Jaguar bellach yn dechrau ar drydydd cam tri yn ei strategaeth dwf yn ôl y cyfarwyddwr brand byd-eang Adrian Hallmark, cam sy'n cynnwys modelau newydd a rhai newydd ar gyfer ei linell bresennol. Cymerwyd y cam cyntaf – yr XK, XF a XJ yn disodli mor radical i'w rhagflaenwyr ac yn cynnig rhywbeth gwahanol yn y farchnad – o dan berchnogaeth Ford, meddai Hallmark. Yr ail gam oedd cynyddu apêl y modelau hyn gyda phŵer wedi'i israddio, gyriant pob olwyn a gwahanol fodystyles, cam sydd bellach wedi'i gwblhau. Dywedodd cam tri mai Hallmark oedd disodli platiau enwau ac ychwanegu atynt. Y math F yw'r cyntaf nid yr olaf. Ni fyddai Hallmark yn cael ei dynnu ar fodelau neu fodystyles penodol yn y dyfodol, ond cyfaddefir mai segmentau is yw'r man lle'r oedd yn rhaid i'r chwyn fynd. A oedd yn llygad storm gadarnhaol ar hyn o bryd, dywedodd wrth gyfeirio at ychwanegiadau diweddar i'r gyriant a'r corff i'r llinellau XF a XJ. Wel, byddwch yn gadael llygad y storm dros y chwe mis nesaf, a rhaid inni ddarparu degau o filoedd yn fwy o geir. Roedd gwerthiant Jaguar tua 50,000 o unedau y llynedd, a dim ond 25 y cant o'r farchnad premiwm yr oedd yn ei gwmpasu gyda'i linell. Dywedodd Hallmark, gyda pheiriannau petrol a disel pedwar silindr newydd, 3 newydd. Injan betrol V6 0 litr gyda gyriant pob olwyn yn ddewisol, yr XF Sportbrake a'r math F, roedd ei ddarllediadau o'r farchnad bellach hyd at 48 y cant. Mae ail sifft wedi'i hychwanegu at Gastell Bromwich i ymdopi â'r galw ychwanegol. Enillodd hyn werthiannau eithaf dwbl, ond mae'n dangos maint y potensial [gyda'i fodelau presennol], ychwanegodd. Mae'n cymryd pum mlynedd o leiaf ar gyfer cynnyrch newydd sylfaenol, felly edrychodd weve ar yr hyn y gallwn ei wneud i lenwi'r bylchau enfawr yn ein llinellau presennol. F-type marks the start of 'phase three' of Jaguar's growth strategy Jaguar is now entering the third stage of three in its growth strategy according to global brand director Adrian Hallmark, a phase that includes new models and replacements for its existing line-up. The first stage – the XK, XF and XJ being such radical replacements for their predecessors and offering something different in the marketplace – was taken under Ford ownership, said Hallmark. The second step was increasing the appeal of these models with downsized powertrains, all-wheel drive and different bodystyles, a stage thats now complete. Phase three said Hallmark was to replace nameplates and to add to them. The F-type is the first not the last. Hallmark would not be drawn on specific future models or bodystyles, but admitted lower segments are where weve got to go. Were in the eye of a positive storm at the moment, he said in reference to recent drivetrain and bodystle additions to the XF and XJ line-ups. Well be exiting the eye of the storm over the next six months, and we have to deliver tens of thousands more cars. Jaguar sales were around 50,000 units last year, and it only covered 25 per cent of the premium market with its line-up. Hallmark said that, with new four-cylinder petrol and diesel engines, a new 3. 0-litre V6 petrol engine with all-wheel drive optional, the XF Sportbrake and the F-type, its market coverage was now up to 48 per cent. A second shift has been added to Castle Bromwich to cope with the added demand. This wont quite double sales, but it shows the scale of potential [with its existing models], he added. It takes five years minimum for a ground-up new product, so weve looked at what we can do to fill the massive gaps in our existing line-ups.
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