英菲尼迪进入 F1 — — 不，日产豪华司不建立自己的汽车或发动机。相反，它已成为红牛车队的团队，去年赢得了公式一个锦标赛主赞助商。 随着英菲尼迪扩展到海外市场公司认为它使世界最流行的赛车运动系列有一个主要的存在意义。 红牛赛车将继续使用雷诺引擎和由于英菲尼迪是雷诺-日产联盟的一部分结盟是逻辑。 愤世嫉俗的人会很快指出，丰田和本田退出 F1 作为他们未能取得很大成功，它变得太昂贵。然而，Infinitis 金融投资无疑是远低得多。 它指出，丰田主要赞助商是松下和其赞助运作良好的价值。随着照相机行业和它还有一边是一个事实，松下正在远更好地在相机在欧洲的销量比它在美国可悲的是，自从 F1 小总体影响在美国的营销 Im 不惊讶于 Panasonics 过去的 F1 赞助所产生的不同影响。 在此我希望英菲尼迪将尽心做好其强协会与红牛赛车，特别是在美国以外的全球基础 Infiniti enters F1 – no, Nissans luxury division is not building its own car or engine. Instead it has become a major sponsor of the Red Bull Racing team, which won the Formula One Championships last year. As Infiniti expands into overseas markets the company reckons it makes sense to have a major presence in the worlds most popular motorsport series. Red Bull Racing will continue to use Renault engines and since Infiniti is part of the Renault-Nissan alliance the tie-up is logical. Cynics will quickly point out that Toyota and Honda withdrew from F1 as they were unable to achieve much success and it became too expensive. However, Infinitis financial investment is undoubtedly far far lower. Its worth pointing out that Toyotas major sponsor was Panasonic and its sponsorship worked well. As an aside I also cover the camera industry and it is a fact that Panasonic is doing far better in camera sales in Europe than it is in the U. S. Sadly, since F1 has little overall impact in the U. S. in terms of marketing Im not surprised at the different impact of Panasonics past F1 sponsorship. Based on this I expect Infiniti will do well with its strong association with Red Bull Racing, especially in the world outside of the U. S.
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英菲尼迪进入 F1
