线程： 汽车制造商准备在比赛期间对超级碗广告响应作出反应

因为它可以花费达美元 1000 万生产商业超级碗和购买广告时间，大多数汽车制造商在几天和几周在比赛前的释放急转弯、 激烈在游戏过程中监视查看器响应，然后继续随后的推广。在 ad 发言中，这种做法被称为实时营销，和它现在被视为超级碗营销的重要组成部分。

Since it can cost up to $10 million to produce a Super Bowl commercial and buy the ad time, most automakers release teasers in the days and weeks before the game, intensely monitor viewer responses during the game and then continue the promotion afterward. In ad-speak, the practice is called 'real-time' marketing, and it is now viewed as an essential part of Super Bowl marketing.