Peress li jista 'jiswa sa $ 10 miljun biex jipproduċi kummerċjali tas-Super Bowl u jixtri l-ħin tar-riklam, il-biċċa l-kbira tal-manifatturi tal-karozzi jirrilaxxaw teasers fil-jiem u l-ġimgħat qabel il-logħba, jimmonitorjaw b'mod intens ir-risposti tat-telespettaturi matul il-logħba u mbagħad ikomplu l-promozzjoni wara. Fir-reklami, il-prattika tissejjaħ kummerċjalizzazzjoni 'f'ħin reali', u issa hija meqjusa bħala parti essenzjali mill-kummerċjalizzazzjoni tas-Super Bowl. Since it can cost up to $10 million to produce a Super Bowl commercial and buy the ad time, most automakers release teasers in the days and weeks before the game, intensely monitor viewer responses during the game and then continue the promotion afterward. In ad-speak, the practice is called 'real-time' marketing, and it is now viewed as an essential part of Super Bowl marketing.