Thread: Interest in Jaguar F-type soars

New sports car is fulfilling Jaguar's aim of appealing to a younger audienceInitial expressions of interest in the new Jaguar F-type are at the same level as the Range Rover Evoque at an equivalent stage, global brand director Adrian Hallmark has revealed.
Since its reveal at the Paris motor show in September, the F-type has prompted 75,000 people to contact Jaguar and ask for more information on the car. Thats roughly the same as the Evoque at this stage, said Hallmark, but were aiming for less than 10 per cent of the Evoques volume.
Hallmark said it was too early to be definitive in judging the F-types early success, but look at the visits to ftype.com and the amounts of hits on YouTube and you can see its massive.
He conceded that it was highly unlikely everyone asking for more information on the F-type was a potential buyer. They might be 13 or 33, but whats important is that 13-year-olds werent asking for more information on the XJ. Were getting in the psyche of buyers and potential buyers. The F-type is so important as now as a keystone for the brand.