2011年2月6日,百辆劳斯莱斯来到伦敦街头,庆祝一个非常特别的周年纪念日。这一天标志着世界上最著名的头罩吉祥物"迷魂药精神"的一百周年,该吉祥物于1911年首次安装在劳斯莱斯车型上。 劳斯莱斯汽车公司首席执行官托尔斯滕·穆勒-特维斯说,迷魂药精神是一个真正的偶像,一个优雅的女神,她过去和现在都装饰着劳斯莱斯汽车的风采。她被全世界公认为汽车抱负巅峰的象征,也是我们这些为公司工作的人的灵感来源。百年庆典是我们公司对如此重要人物的恰当致敬。 驱动器在柏雅居中开始和结束在大学院在西昂家在伦敦西部,公爵的诺森伯兰,使其过去的著名的伦敦地标大笨钟、 特拉法加广场和皮卡迪利马戏团等方式的家中。 路由还通过对罗尔斯 · 罗伊斯品牌具有意义的地点。这包括查尔斯 · 卷的发源地在山街美景,网站的工作室雕刻家查尔斯 · 塞克斯认为顿路和 21 世纪的家的罗尔斯 · 罗伊斯在伦敦伯克利广场上已创建他著名的忘我的精神设计的地方。 在古德伍德的21世纪公司生产的幻影和幽灵模型领导了游行。劳斯莱斯爱好者俱乐部成员、贵宾和媒体嘉宾驾驶的精选经典和老式汽车加入了更多古德伍德车型的行列。他们当中有银鬼、银云、银影和银马刺的例子。 A hundred Rolls-Royces took to the streets of London on February 6, 2011 to celebrate a very special anniversary. The date marked the centenary of the worlds most famous hood mascot, the Spirit of Ecstasy, which was first fitted to Rolls-Royce models in 1911. The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned the prow of Rolls-Royce cars past and present, said Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös. She is recognized the world over as a symbol for the pinnacle of automotive aspiration and is an inspiration to those of us working for the company today. The centenary drive was a fitting tribute to such an important figure for our company. The drive started in Belgravia and ended at the Great Conservatory at Syon House in West London, the home of the Duke of Northumberland, making its way past famous London landmarks such as Big Ben, Trafalgar Square and Piccadilly Circus. The route also passed locations of significance for the Rolls-Royce brand. This included the birthplace of Charles Rolls in Hill Street, Mayfair, the site of the studio where sculptor Charles Sykes is thought to have created his famous Spirit of Ecstasy design on Brompton Road and Berkeley Square, the 21st century home of Rolls-Royce in London. Phantom and Ghost models produced at the companys 21st Century home in Goodwood headed the parade. More Goodwood models were joined in the procession by a selection of classic and vintage cars, driven by members of the Rolls-Royce Enthusiasts Club, VIPs and media guests. Among their number were examples of Silver Ghosts, Silver Clouds, Silver Shadows and Silver Spurs.
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