Thread: Prodaja električnih avtomobilov razočaral Renault

Renault načrti premik v strategijo trženja z prihajajoči Zoe za boj proti prodaja slaba električnih avtomobilov. Prodaja električnih avtomobilov povzroča razočaranje znotraj Renault in družba želi sprejeti bolj uspešni tržno strategijo za boj proti pomanjkanje interesa iz kupcev.
Moramo komunicirati, avtonomijo vozila, je dejal Renault trženje šef Stephen Norman, in naj ljudje vedo več o tem, kaj lahko storijo. Mislim, da ljudje izumili omejitev avtomobilov dont imajo.
Čeprav vodilni v Evropski električni avtomobil na trgu, prodaja niso dovolj visoko na svetovni ravni. Naša naslednja naloga je, da prideš gor izven naše backsides in jih prodajajo, je dejal Norman, ne govori o tem, kaj so se dogaja, da se delaš v letu 2030. Obstaja toliko sporočila, da pošlje na električni avtomobil, moramo, da bi push.
Renault bo začela Renault Zoe naslednje leto z akcijo, ki je osredotočen na molk drivetrain, na temo, ki jo bo uporabil za vse svoje električne avtomobile. Medtem ko Norman priznal, ljudje ne kupujejo samo zato, ker oni tiho, njegova kakovost, ki predlaga, inženiring, odličnosti in učinkovitosti. Ljudje morali voziti, preveč je dejal Norman, ki se nanašajo na Zoe. Njene vedno tako hitro, in zavore so zelo močni.

Renault plans shift in marketing strategy with upcoming Zoe to combat poor electric car sales. Sales of electric cars are causing disappointment inside Renault, and the firm wants to adopt a more successful marketing strategy to combat a lack of interest from buyers.
We need to communicate the autonomy of the vehicles, said Renault marketing boss Stephen Norman, and let people know more about what they can do. I think people invent constraints the cars dont have.
Although its market leader in the European electric car market, sales are not high enough globally. Our next task is to get up off our backsides and sell them, said Norman, not talk about what were going to be doing in 2030. There are so many messages to transmit on the electric car, we need to make the push.
Renault will launch the Renault Zoe next year with a campaign centred on the silence of the drivetrain, a theme it will use for all of its electric cars. While Norman admitted people wont buy them solely because theyre silent, its a quality that suggests engineering excellence and efficiency. People need to drive it, too said Norman, referring to the Zoe. Its ever so quick, and the brakes are very powerful.