The Russian market of tyre, though somehow and meets the needs of the owners of such equipment, in fact its meager and disorganized. Therefore, coming to Russia, Mitas, one of Europe's largest motorcycle brands, we have genuine interest.
Joseph Rochek, Head of the Russian Mission CGS TYRES. Joseph Rochek, born in Beloush, Slovakia, graduated from Himicho-Technological University named after him. J. AND. Mendeleev's specialty in Moscow. He worked at the Shine plant named after May 1 in Puchuhne (Slovakia) by the WC programmer, later by the leading system programmer. Individual career steps: Assistant Commercial Director/O "Shine Plant", Púchov, Slovakia; commercial representative of "Motoc" Praha (speciality-tyres) attached to the Embassy of the CSFR in Moscow; Head of the M/V "Matador" at the Embassy of Slovakia in Moscow; Director General/O "Matador Omsk", Omsk, Russia; Territorial Director for the Russian Federation and CIS countries, A/O "Matador", Púchov; Director General/O "Dneproin", Dnipropetrovsk, Ukraine. In 1994, Josef Ruchek became a co-founder of the Matador-M company in Moscow, which today, after the transformation to the "Matadora-SAI", implements products in the amount of more than RUB 1 billion. per year. In 1995, he became one of the organizers of the joint venture "Matador Omskshin" in the Siberian Omsk, where more than 3 million passenger cars and non-road tyres for about 3 billion rubles were produced every year. During his three-year tenure as CEO of the enterprise, the volume of production has tripled. In 1997, he initiated the establishment of a trading company "Matador A" in Almaty (Kazakhstan), which sells products worth $15 million. (In United States dollars) That's a good Russian speaking. Hobbies: Active sports, diving, skiing, golf, travel, gardening. What are the company's plans for 2011 than it will attract customers and what novelties we expect-the editor-general of Moto spoke with the head of the Russian office of CGS TYRES Josef Ruchek. Mark Metas is not very well "crushed" in Russia. She was aware that the motorsport racers and the lovers of the rolling board, and the volumes of random supplies, were very modest. And in the first year of the "official" sales, you hope to realize 10-15,000 people. Tyres. Where are those plans coming from? And how do you expect to attract customers?First of all, we know how to make tires, we've been doing this for almost 80 years -- a factory in the State. Zline, which is currently producing motor tyres, built the first large Czech entrepreneu Tomasz Batya in 1932. MITAS itself was founded in 1933 in Prague as a subsidiary of Michelin. By the way, here is the name of our brand: from Michelin and Veritas-in 1946 the latter became part of the enterprise. Second, our peak is a very wide assortment, primarily for off-road tyres. We don't have much competition here. For example, we close 95% of the world's market of speedway tires, same Jason Crump is driving them. We are very strong in motocross, in Rally raids (in particular in Dakar), Enduro-FIM. In the triale, our E09 bus is also used everywhere. Not to mention the freestyle, where the Czech driver Peter Pilate (he became the youngest pilot who performed the cackle-he was only 14 years old)-creates miracles. A motorcycle with our logo is on each package RedBull!Finally, in addition to the excellent off-road properties, our tires are very durable. Suffice it to recall the motorbike from Prague to Baikal and back or in South Africa-on one set of tyres ...And what, all these accomplishments, on the usual sales tires? Don't you prepare a special "weapon of victory"?No, that's the thing. We just have a variety of options already in our assortment-both the tread pattern (which can be seen by the non-armed eye) and the layers (that is, the strength of the tire) and the composition of the mixture. They are marked with coloured stripes: for example, red for solid mixtures, yellow-special variant for enduro (in particular, famous "Dakar"), green-light enduro, white-winter variant (Ice Soft, Ice Friction). There is also a special mixture with aramide nanoplass, which has about twice as high a tensile strength as conventional. She's got a good hold on her. Everything you say is well understood by professional athletes who have probably already made their choice, or at least imagine what they need from the tires. How do you not make a mistake about a simple buyer? Or do you have a dealer network with trained personnel?We are actively developing the network. As long as there are tire centers (there you can not only buy tires, but also mount them on the rim) in Moscow, St. Petersburg, Rostov. We are trying to build transparent and mutually beneficial relations with dealers. For example, in the fulfilment of commitments we return most of their advertising spending. Of course we do. All our tires are factory guarantee-two years from the moment of sale (but not less than 60 months from the date of issue). If you buy from an official dealer, you will be given a warranty service. Can I buy a "MRI" on the Internet?No, it's a plan for the future. However, you can also select a bus on the Internet: the directories are available on cgs-tyres.com and cgs. eu, including in Russian. Will there be proposals in other segments besides non-road segments?We produce a very wide range of products-from the moped and scooter tires to road tyres with H and V indexes (up to 240 km/h). There are tires and a pit-cross, gaining popularity in the US (12-14 inches). Dealers can sell the whole line here. But we want to focus on the segment where we are traditionally strong-off-road. And we have almost all the sizes in it. For the BMW's heavy endo. And the prices will be as competitive?Yes. Of course, our tires will be noticeably more expensive than Chinese but also cheaper than the world's brands. As for quality, it is no secret that in the same factory we make motorcycle tires and Michelin-about 150-200 thousand. The number of units per year (out of 550 thousand). In general, the Mita works on a variety of well-known brands. I know that under the mark of Continental, you manufacture agricultural tyres. And the famous Trelleborg was also your own. By the way, will it stay with the Mitas? Yes, last year the term of the Trelleborg brand expired, but we will continue to issue these tyres, although the range will be reduced slightly. This winter, however, there will be a new Canadian spike, which is turned into a framework, and the base of the thorn inverts the working part with a solid insert. And what's more traditional than that? Eternal? Easier? Cheaper?Neither, nor a third. These thores are less traumatic (the head is not such a spice), so you can run races with a common start that are gaining popularity in Canada. With the traditional spiel marks, separate steps are taken to exclude the debris and the severe injuries from which the equipment may not be saved and equipped. In addition, you can replace the working part of the thorpe during wear or broken. Athletes change the tire, of course, but the technology allows her to live. Are you in the factory conditions, or are you taking a lot of luck in here? It is no secret that because of the high cost of these tyres, many people prefer to hiss themselves-in the familiar, in garages ...Yeah, that's the way it was. But we have given up this because the factory quality of the error is almost impossible to provide in the home. It is not enough that the thorn is very expensive (about 0.6 euros), but it is necessary to put it in a lid strictly perpendicular to the checkers (and they are oriented in different ways) and to put a special glue in the opening in a fully-sized amount. Hence the price-such a bus cannot be cheap!Every world company has its know-how. What new technologies has the Mitas and will we see them in Russia?At the Moscow exhibition (Moto Park 2011). A. C.) The author of one of these developments, Karel Shzel, the director of production and sales of CGS TYRES, arrived with me. It has patented the T-lock system, which allows it to be securely held on the rim, even by a punctured tire, with a small camera inflated to 8 bars and a laggard between the sides of the casing. The device is already being used by athletes, and it has helped them finish even with a severely damaged casing, in particular in the speedway competitions. In addition, we have "Mussosystems" (MMS)-analogue of Mishlenovsk "mousse". Only they have a "bagel" whole, and we've got a piece of it. Of course, it has a little longevity (though not much, about 10%), but "bagel" can be of any length, make it rough or softer, if desired. There is also a unique novelty, which may be of interest to the owners of choppers-tyres with reflective stripes on the sidewall. It is not white, that is, it is repulsating, under a transparent polymer-that is, it is not afraid of slight scratches, it can be looked after as a normal tyre. In short, all of this will be on the market, because we have come to Russia for a long time. Karel Štzel, author of the T-Lock patent, and CGS TYRES Director of Production and Sales. The T-Lock installation: first, wrap the spoon area with a special tape that protects the camera from the damage (part of the kit). Set up a high-security camera on a normal rim. Put a liner in it to ensure the leakproofness of the beads. Mount the lid on the rim and pump up to 7.6 bar (through the valve) and cover (through a special valve with a valve). The needle piercings are lulded by a special combination which is similar to the rapid repair of tyres. The camera firmly holds the lid on the rim and does not prevent it from deformed in the passage of obstacles. And if the casing is damaged, it won't let it pass and turn.