Cargo Doblo in the U.S. market will be sold under the brand of Ram. Badge-engineering is one of the most shameful events of the automotive business. However, the creation of new models by banal plywood brand emblems, as they say, was, is and will be. We've already told you that at the next salon in Frankfurt Lancia will present "new" model Flavia. Half a century ago under this name were produced elegant sedans, coupes and convertibles, and now dear to the heart of every Italian label will decorate banal Chrysler Sebring. However, FIAT is nothing else than revenge - in the near future will be put on the market in the U.S. passenger model Doblo. And in North America practical heels will be sold under the brand name Ram ("RAM"), known for its pickups and SUVs. This step is clearly dictated by the popularity that the United States won the Ford Transit Connect is selling this car has increased by 31%.