In the framework of the Shanghai motor show was presented a new strategy Aston Martin, according to which the company plans to update the entire model range by 2020. The corresponding statement has recently been made CEO of mark Andy Palmer.
This strategy is a resounding name of the Second Century, and thus marks the beginning of the second century of Aston (in 2015 the firm celebrates 102 years). Meaning no less loud and lovely — in addition to replacing each representative of the current ruler, the British planned to release a further three brand new models.
Under this deal, Aston Martin invests in own development unknown means (the specific amounts are not called, but we know that it will be the largest investment in the history of the brand), which will go including on the development of new power plants and technology in General. By the way, here also covered the release of the previously announced electric Rapid — in Shanghai, Palmer noted that such rapid most certainly should be palatable to Chinese buyers.
Big plans Aston is not the end — powerful strategy will affect the growing popularity of the Q-subdivision of the firm involved in the personalisation programme. It will be integrated into the division with the speaker called Special Products Division, responsible for exclusive models. Well, we can only wish for such plans are not less good luck!