Thread: Emirates Airline is a global partner of Formula 1

Emirates Airline is a global partner of Formula 1

The airline Emirates Airline has signed a five-year contract with the administration of the Formula 1 to become the global partner of the championship. On signing the agreement was announced this morning, and it will take effect in March.
"In line with our five-year agreement, Emirates will become a global partner of Formula 1 from 2013 year," said Chairman of Emirates group Sheikh Ahmed bin Saeed al-Maktoum. - Motor racing fans will be able to see our brand already at the Grand Prix of Malaysia".
The contract value was not disclosed, but according to the Financial Times, the total amount of the transaction is $200 million Worth noting that the company Emirates Airline has already appeared in Formula 1 in 2006 year, as one of the sponsors of the team McLaren, however, the agreement lasted only a year.
According to the authoritative British expert James Allen, the news of the signing of the contract with Emirates was followed shortly after the announcement of the agreement with the company Rolex, which became the official timekeeper of Formula 1 and the title sponsor of the Grand Prix of Australia, as well as a major contract between Mercedes and Blackberry, with a cost of $36 million



All this, according to Allen, means that the world emerges from recession, and sponsors again became interested in the world Cup. For many of these companies Formula 1 is interesting because it covers new markets, such as China, India and Brazil. In addition, the positive role played by the return of the championship in North America.