On the "revival" of brand Ford Lincoln is ready to put $ 1 billion. As planned, over the next four years under the Lincoln brand will be issued seven models as brand-new and existing. The latter, however, will undergo modernization. According to the idea Ford Lincoln mark will have to take a middle position between BMW and Lexus. Last year Lincoln took the last place in sales among other premium brands. On marketing forecasts, this year the brand's sales will drop even lower. However, the company's management is configured extremely optimistic. In Ford are confident that by 2015, sales should grow up to 162 thousand cars sold per year (in 2010, for comparison, we implemented only 85 thousand cars). The first step on the path towards the established goal will be the creation of its own dealer network brand Lincoln. This will help to add gloss brand is a good showroom, undoubtedly, will have a positive impact on the image of Lincoln. In America, cars Lincoln recognized as the most reliable.