Tråd: Chevrolet er verdens hurtigst voksende mærke!

Selv om GM har længe haft en global tilstedeværelse, det har manglet et globalt brand. Endelig, det ser ud til at have indset det skal man for at kunne konkurrere effektivt. Alle andre globale auto selskab, som Toyota, Ford og Volkswagen, nyder at have et navn, der anvendes i hele verden.

Da jeg kørte gennem Østeuropa fem år siden blev jeg forbløffet over at se, Chevrolet forhandlere i hver by. Selvfølgelig, de var tidligere Daewoo butikker, der har modtaget en navneændring efter GM købt Daewoo i 2001 og begyndte at rebadging Daewoo biler som Chevrolet.

I går GM tidligere faldt Daewoo navn. Det er rebadging alle sine produkter som Chevrolet, og virksomheden er nu kendt som GM Korea.

Ifølge GM, en Chevrolet blev solgt et eller andet sted i verden hver 7. 4 sekunder i 2010. Sidste år, mere end 4. 26 millioner Chevrolet blev solgt over hele verden, og i øjeblikket er én ud af hver fire Chevrolet køretøjer, der er fremstillet i Korea.

Co-i øvrigt afsløre i går Chevrolet Europa en ny bemaling for Chevrolet Cruze race hold, der vandt sidste år WTCC. Mens Chevrolet ikke muligvis meget fremme i USA, det er et mærke, der skal gøre sin tilstedeværelse mærkes på verdensarenaen, og der er ingen bedre måde end at gøre godt i auto racing. Det var første gang GM har nogensinde vundet en FIA-sanktioneret VM-helt sikkert et godt varsel for Chevrolets fremtidige.

Hvem ved, måske er det Opel, Holden og Vauxhall mærker gradvist forsvinde for at blive erstattet af Chevrolet (og måske Cadillac?) i de næste par årtier.

Although GM has long had a global presence it has lacked a global brand. Finally, it seems to have realized it needs one in order to compete effectively. Every other global auto company, such as Toyota, Ford and Volkswagen, enjoys having a brand name used worldwide.

When I drove through Eastern Europe five years ago I was amazed to see Chevrolet dealerships in every town. Of course, they were former Daewoo stores that received a name change after GM purchased Daewoo in 2001 and began rebadging Daewoo cars as Chevrolet.

Yesterday GM formerly dropped the Daewoo name. It is rebadging all its products as Chevrolet and the company is now known as GM Korea.

According to GM, a Chevrolet was sold somewhere in the world every 7. 4 seconds in 2010. Last year, more than 4. 26 million Chevrolets were sold around the globe, and currently one out of every four Chevrolet vehicles is manufactured in Korea.

Co-incidentally, yesterday Chevrolet Europe unveiled a new paint scheme for the Chevrolet Cruze race team that won last years WTCC. While Chevrolet might not need much promotion in the US, it is a brand that needs to make its presence felt in the world arena, and there is no better way than doing well in auto racing. It was the first time GM has ever won a FIA-sanctioned world championship – surely a good omen for Chevrolets future.

Who knows, perhaps the Opel, Holden and Vauxhall brand names will gradually disappear to be replaced by Chevrolet (and maybe Cadillac?) in the next few decades.