Barra ' s deltagelse markerer en vending af GM ' s strategi for at undgå politisk fokus, mens den bilproducent var stadig afværgede den hånlige 'Government Motors' moniker i de seneste år. Mens det ikke er klart, om Obama vil nævne Barra eller GM-i den tale, præsident har konsekvent udbasuneret regeringens $49. 5 milliarder euro redningen af GM som en succes. Barra's attendance marks a reversal of GM's strategy of avoiding the political spotlight while the automaker was still fending off the derisive 'Government Motors' moniker in recent years. While it's not clear whether Obama will mention Barra or GM during the speech, the president has consistently trumpeted the government's $49. 5-billion bailout of GM as a success.