Golwg argraffadwy
Mewn arwydd pellach o'r amseroedd straitened a mwy realistig yn y diwydiant modurol, yr Almaen BMW a Frances PSA Peugeot Citroen wedi hyrwyddo eu cydweithrediad trên pŵer i gronni adnoddau ar gyfer ceir hybrid a thrydan. Mae'r ddau eisoes yn rhannu peiriannau a ddefnyddir yn y modelau Mini a Peugeot-Citroen . Mae'r pâr yn bwriadu creu set o gydrannau a rennir ar gyfer trydaneiddio cerbydau, gan gynnwys batris, moduron a generaduron, electroneg pŵer a chargers a'r feddalwedd sydd ei hangen i redeg systemau hybrid. Llofnodwyd memorandwm o ddealltwriaeth gan y ddau wneuthurwr fis Hydref diwethaf sy'n rhagweld y busnes 50/50, o'r enw BMW Peugeot Citroen, a fydd yn arfogi cerbydau o 2014. Prif weithredwr fydd Wolfgang Güllich, pennaeth strategaeth brynu BMW. Ar yr wyneb gallai hyn ymddangos fel penderfyniad pragmatig yn seiliedig ar strategaeth fusnes bur, ond a oes mwy i hyn na chwrdd â'r llygad? Cyn i'r byd-eang ariannol doddi ychydig flynyddoedd yn ôl a wthiodd y diwydiant modur i'r dibyn, roedd dyfalu yn Ewrop bod yr OEMs mawr fel VAG yn denu heb groeso, iddynt, diddordeb gan ysbeilwyr corfforaethol a allai weld yr elw wrth gymryd drosodd, meddai VAG, ac yna rhannu'r grŵp i werthu rhannau cyfansoddol am elw nerthol. Nawr, mae PSA a BMW yn fusnesau teuluol ac mae'r genhedlaeth bresennol yn hapus i gynnal y rheolaeth linach honno. Ond beth am genedlaethau'r dyfodol, a fyddent am werthu arian a rhediad i'r teulu, gan fwynhau'r elw? Mae Ewrop wedi hen arfer â'r syniad o freindal gan ddefnyddio priodas i gryfhau cynghreiriau sment i atal cystadleuwyr anghyfeillgar. A allai'r ail briodas hon rhwng y teuluoedd PSA sy'n rheoli a BMW fod yn fodd o atal hynny rhag digwydd? In a further sign of the straitened and more realistic times in the automotive industry, Germanys BMW and Frances PSA Peugeot Citroen has furthered their power train collaboration to pool resources for hybrid and electric cars. The two already share engines used in the Mini and Peugeot-Citroen models. The pair intend to create a shared set of components for vehicle electrification including batteries, motors and generators, power electronics and chargers and the software required to run hybrid systems. A memorandum of understanding was signed by the two manufacturers last October that envisions the 50/50 business, called BMW Peugeot Citroen, that will be equipping vehicles from 2014. Chief executive will be Wolfgang Güllich, BMWs head of purchasing strategy. On the surface this might appear to be a pragmatic decision based on pure business strategy, but is there more to this than meets the eye? Prior to the financial global meltdown a few years back that pushed the motor industry to the brink, there was speculation in Europe that the big OEMs like VAG were attracting unwelcome, to them, interest from corporate raiders who could see the profits in taking over, say VAG, and then splitting up the group to sell off constituent parts for a mighty profit. Now, both PSA and BMW are family owned businesses and the current generation is happy to maintain that dynastic control. But what of future generations, might they want to sell the family silver and run, enjoying the profits? Europe is well used to the idea of royalty using marriage to cement alliances to prevent take over by unfriendly rivals. Could this second marriage between the ruling PSA and BMW families be a means of preventing that happening?
