Cyfryngau cymdeithasol i sbarduno datblygiad Nissan

Mae'r cyfryngau cymdeithasol wedi rhoi mwy o ryddid i Nissan roi cynnig ar syniadau newydd ac mae wedi atgyfnerthu pŵer ei frand, yn ôl uwch feistr Bydd y cyfryngau cymdeithasol yn dod yn arf ymchwil craidd wrth ddatblygu modelau Nissan yn y dyfodol, yn ôl prif swyddog chwaraeon modur y cwmni Jerry Hardcastle.
Sylweddolodd y cwmni bŵer y cyfryngau cymdeithasol drwy lansio'r Juke R, yn ôl Hardcastle, rhywbeth sydd wedyn wedi rhoi ymdeimlad newydd o ryddid i'r cwmni brofi adwaith ei themâu dylunio diweddaraf, niches marchnad a thechnoleg newydd. Yr enghreifftiau diweddaraf oedd cysyniadau IDx Freeflow, IDx Nismo a Bladeglider.
Nissan lansio'r Juke R i'r cyhoedd drwy fideo YouTube, ond fe'u cymerwyd yn ôl gan ymateb y cyhoedd. Roedd y Juke R yn caniatáu i ni ddeall a gwerthfawrogi'r brand yn well, ac yn bwysig casglu adborth yn gyflym, meddai Hardcastle.
Mae'n bwysig, yn ôl Hardcastle, i ddilyn y cyffro a gynhyrchir drwy gynnyrch newydd. Roedd y Juke R yn uniongyrchol gyfrifol am fersiynau cynhyrchu o'r Juke Nismo. Arweiniodd y Juke R at wireddu brand cryf ac roedd yn gallu newid canfyddiadau.
Dywedodd fod prosiectau Nissan yn gweithio orau pan fydd y timau peirianneg a datblygu cynnyrch yn gweithio gyda'r rhai sydd yn y sefyllfa orau i greu stori o'i chwmpas.
Datblygwyd y Juke R o ganlyniad i brosiect gwaith sglefrio, ychwanegodd, ac ni fyddai erioed wedi dod i'r amlwg heb i stori gael ei chreu o'i chwmpas a'i rhannu ar YouTube.
Ategwyd gwireddu pŵer brand Nissans gan bennaeth marchnata'r DU, Guillaume Masurel. Dywedodd fod yn rhaid i Nissan barhau i gyflawni ei arwyddair arloesi sy'n cyffroi, a fydd yn parhau i adeiladu'r brand gan ei adael mewn sefyllfa well i ddychwelyd i galon segmentau traddodiadol.
Dywedodd yn 2007, pan lansiwyd y Qashqai cenhedlaeth gyntaf, fod statws Nissans fel brand heriwr yn golygu ei bod yn anoddach iddo gystadlu mewn marchnadoedd cystadleuol, megis y dosbarth deor C-segment.
Gellir gweld tystiolaeth o hyn, meddai, yn yr ail genhedlaeth Nissan Nodyn, sydd wedi esblygu o MPV B-segment i deor B-segment traddodiadol.

Social media has given Nissan more freedom to try new ideas and has reinforced the power of its brand, according to a senior boss Social media is to become a core research tool in the development of future Nissan models, according to the firm's motorsport chief Jerry Hardcastle.
The firm realised the power of social media through the launch of the Juke R, according to Hardcastle, something which has subsequently given the firm a new sense of freedom to test reaction its latest design themes, market niches and new technology. The most recent examples were the IDx Freeflow, IDx Nismo and Bladeglider concepts.
Nissan launched the Juke R to the public through a YouTube video, but were taken aback by public reaction. The Juke R allowed us to better understand and appreciate the brand, and importantly gather feedback quickly, said Hardcastle.
It is important, according to Hardcastle, to follow up on the excitement generated through new product. The Juke R was directly responsible for production versions of the Juke Nismo. The Juke R led to a realisation of a strong brand and was able to change perceptions.
He said that Nissan projects work best when the engineering and product development teams work with those best placed to create a story around it.
The Juke R was developed as a result of a skunkworks project, he added, and would have never emerged without a story being created around it and shared on YouTube.
The realisation of the power of Nissans brand was echoed by UK marketing boss, Guillaume Masurel. He said that Nissan must continue to deliver on its motto of innovation that excites, which will continue to build the brand leaving it better placed to return to the heart of traditional segments.
He said that in 2007, when the first-generation Qashqai was launched, Nissans status as a challenger brand meant that it was harder for it to compete in competitive markets, such as the C-segment hatchback class.
Evidence of this, he says, can be seen in the second-generation Nissan Note, which has evolved from B-segment MPV to a traditional B-segment hatchback.