This text was not translated, because it is originally in English

Rihanna and Dita Von Teese have joined footballer Thierry Henry, the star of the original Renault Clio Va Va Voom ads, in a sassy new TV ad campaign. The commercial also stars screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie.

The new ad asks – What is Va Va Voom? at the opening night of an ultra-cool, secret underground exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom. Is it more? – asks the film, as we see Audrey Hepburn in Breakfast at Tiffanys, Is it less? - Dita Von Teese performing burlesque, Does it smoulder? – Marlon Brando in his cult film On the Waterfront, Does it burn brightly? – We see a tattoo of David Bowie, Is there a Queen of it – Rihanna in a crowd of paparazzi surrounding her in the new S&M video.

The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space.