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Rihanna and Dita Von Teese have joined footballer Thierry Henry, the star of the original Renault Clio Va Va Voom ads, in a sassy new TV ad campaign. The commercial also stars screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The new ad asks – What is Va Va Voom? at the opening night of an ultra-cool, secret underground exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom. Is it more? – asks the film, as we see Audrey Hepburn in Breakfast at Tiffanys, Is it less? - Dita Von Teese performing burlesque, Does it smoulder? – Marlon Brando in his cult film On the Waterfront, Does it burn brightly? – We see a tattoo of David Bowie, Is there a Queen of it – Rihanna in a crowd of paparazzi surrounding her in the new S&M video. The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space.
