Record sales of Toyota, providing her the title of the largest automaker of the planet for about four hundred and twenty times, bring the Japanese brand and other fruits — in the annual ranking of Millward Brown company again recognized as the most expensive car brands. Third time in a row, by the way.
However, the brand value decreased slightly by 2% to 28,913 billion. And still on the lead from BMW, which added 2% compared to 2014, missing ($26,349 billion). And so from the Mercedes, with its $21,876 billion and even more so.
Next in the list of the top 10, if anyone is interested, there Honda and Ford with about 13 billion dollars, and rounded out the top five Nissan (nearly $11.5 billion). Followed by Audi (just over ten billion), VW $9,283 billion, Land Rover and Lexus, estimated at nearly 5 and 4,329 billion green respectively.
But that's good news for Toyota is not the end — mark was also recognized among the most influential car brands, based on the evaluation of unique products and customer loyalty. Second in this ranking was the Mercedes, and the third is the Volkswagen. The five entered with Audi and BMW. Well, our sincere congratulations!