With March 1, 2015 year British brand Mini appear new head. They will not be an outsider, and his top manager, standing before the only step below the post of CEO. Meet: Sebastian Mackensen, the current Vice President, Mini sales, and last is the main market in Audi North and South America.
43-year-old will shift to higher positions in the Mini John Goller, who is rumored to be very unhappy in the BMW for the British brand finished 2014 with more than a modest 1% growth in sales (which was Mackensen - feel like twists intrigue?). Be that as it may, the Catalogue will be sent to China in the unenviable position of chief sales Manager (not even the Director) of the joint venture BMW Brilliance. Severely.
But this personnel reshuffle in the BMW is not completed. From China, in turn, will remove Peter van Binsbergen, which will focus on sales and marketing in Germany; to be responsible for 80 countries-markets BMW as the main export will be Bernard Cunt, and to provide a favorable image of BMW in the press around the world will be Uwe Dreher.
Let's see what good will be able to make this team in the year ahead. And we will certainly be looking forward to as many new products from the Mini and primarily tempting Roadster Superleggera, which either will, or will not become a serial...