Valentino Rossi became the face of the new advertising campaign of the German concern Opel in Italy he advertises the car of a-class Opel Adam.

The car was presented at the Paris motor show 2012.

This is the second case, when Rossi will advertise the car a few years ago, he became the face of the advertising campaign of the Japanese Honda Civic.

The partnership was officially announced a few days ago, but Rossi himself at a press conference for a number of reasons was not present, instead of sending yourself Davide Brivio.

Valentino Rossi will be a great advertising face of the machine called Adam - calm, cheerful, slightly irreverent and always in motion - just like our car. At the same time, he is extremely strict, careful, acting with maximum precision, exactly as the German engineering team that provides the main value of our machines," he said at the presentation of the Roberto Matteuci, managing Director of Opel Italia. "The selection of Valentino Rossi is clear evidence of our desire to find a new identity for our cars, keeping the focus on the true German precision".

"Opel Adam won me over immediately, and not only design, accessories and technology. I think its potential in terms of individualization, with thousands of options is fantastic. I don't know how many of these options out there, but definitely more than enough for everyone to create their own individual Adam to his taste," said Rossi himself.