執行緒： 社會媒體以刺激日產發展

社會媒體給了日產更多的自由，要嘗試新的想法和加強了其品牌的力量，高級老闆社會媒體成為核心的研究工具發展的未來的日產型號，根據公司的賽車運動首席傑瑞卡斯特。
該公司意識到通過推出 Juke R、 社會媒體的力量根據卡斯特，隨後給予該公司新的測試反應，其最新的設計主題、 利基市場和新技術的自由意識的東西。最近的例子是 IDx 暢通無阻，IDx Nismo 和 Bladeglider 的概念。
日產 推出 Juke R 通過 YouTube 視頻，向公眾，但公眾的反應而感到吃驚。Juke R 使我們能夠更好地理解和欣賞的品牌，和重要的是收集回饋迅速，說哈。
重要的是，根據哈，跟進新產品通過產生的興奮。Juke R 是直接負責的 Juke Nismo 生產版本。Juke R 導致實現一個強大的品牌，也是能夠改變人們的看法。
他說，日產專案工作最好時的工程和產品開發團隊工作與那些最好放置要創建一個在它附近的故事。
Juke R 是發達國家由於 skunkworks 專案，他補充說，並沒有被創建在它附近的故事永遠不出現會了和共用上傳到 YouTube。
日產品牌的力量，實現贊同英國行銷副總裁紀堯姆 · 馬敘雷爾。他說，日產必須繼續履行其座右銘創新激發，將繼續打造品牌離開它更好地放回到傳統段的心。
他說，在 2007 年，推出第一代逍客時，作為一個挑戰者品牌日產地位意味著它更難在競爭激烈的市場，如 C 段兩廂車類競爭。
這一點，他說，可以看出第二代日產說明，已經從 B 段 MPV 發展為傳統的 B 段兩廂車中。

Social media has given Nissan more freedom to try new ideas and has reinforced the power of its brand, according to a senior boss Social media is to become a core research tool in the development of future Nissan models, according to the firm's motorsport chief Jerry Hardcastle.
The firm realised the power of social media through the launch of the Juke R, according to Hardcastle, something which has subsequently given the firm a new sense of freedom to test reaction its latest design themes, market niches and new technology. The most recent examples were the IDx Freeflow, IDx Nismo and Bladeglider concepts.
Nissan launched the Juke R to the public through a YouTube video, but were taken aback by public reaction. The Juke R allowed us to better understand and appreciate the brand, and importantly gather feedback quickly, said Hardcastle.
It is important, according to Hardcastle, to follow up on the excitement generated through new product. The Juke R was directly responsible for production versions of the Juke Nismo. The Juke R led to a realisation of a strong brand and was able to change perceptions.
He said that Nissan projects work best when the engineering and product development teams work with those best placed to create a story around it.
The Juke R was developed as a result of a skunkworks project, he added, and would have never emerged without a story being created around it and shared on YouTube.
The realisation of the power of Nissans brand was echoed by UK marketing boss, Guillaume Masurel. He said that Nissan must continue to deliver on its motto of innovation that excites, which will continue to build the brand leaving it better placed to return to the heart of traditional segments.
He said that in 2007, when the first-generation Qashqai was launched, Nissans status as a challenger brand meant that it was harder for it to compete in competitive markets, such as the C-segment hatchback class.
Evidence of this, he says, can be seen in the second-generation Nissan Note, which has evolved from B-segment MPV to a traditional B-segment hatchback.