執行緒： 寶馬轉銷商頭為 $2.8B 大修在美國

未來四年內，寶馬將推出一個新的標準，為其美國商店。
德國汽車製造商及其陳列室的目標是提供正在配備的技術和專家，賣日益複雜和日益增長的模型陣容同時同一友善，作為一個蘋果商店。據寶馬公司展廳大修將花費 2 美元。80 億跨 339 轉銷商和將在未來四年陸續推出。

所做的更改將被強制所有寶馬展廳，其中將包括更多地使用視頻展示汽車製造商擴大陣容。轉銷商也會聘請所謂的寶馬天才來解釋功能和技術沒有壓力潛在客戶購買商品。對檢修其他亮點包括沒有隔間，溫暖的米色和棕色內飾和測試車與模型更廣泛的區域池開放展廳。
第一次的轉銷商，以更新將是那些還沒有被翻修了過去六年和到目前為止他們的 130 有致力於所做的更改並將增加約 40%的平均陳列室的空間。

Over the next four years, BMW will be rolling out a new standard for of its U. S. stores.
The German automaker aims to have its showrooms offer the same friendliness as an Apple store while being equipped with the technology and experts to sell an increasingly complex and growing model lineup. According to BMW, the showroom overhaul will cost $2. 8 billion across 339 dealerships and will be rolled out over the next four years.

The changes will be mandatory for all BMW showrooms, which will include increased use of video to showcase the automakers expanding lineup. The dealerships will also employ so-called BMW geniuses to explain features and technology without pressuring potential customers to buy. Other highlights to the overhaul include an open showroom without cubicles, warmer beige and brown interiors and regional pools of test cars with a wider range of models.
The first dealerships to be updated will be those that havent been overhauled in the past six years and so far 130 of them have committed to the changes and will also increase the showroom space by an average of about 40 percent.